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myYearbook.Com Launches Video Battles, myMag and a Brand New Design

July 10, 2007

myYearbook.com, one of the fastest growing social networks on the Internet and the only one started by two high school students, revealed new features and a new layout today–a cleaner, more streamlined design that showcases Video Battles, Match, and myMag.

“It surprises a lot of people, but myYearbook is more popular in the United States than Bebo, Hi5, and Tagged in terms of uniques, according to the May comScore Media Metrix report,” notes Geoff Cook, myYearbook’s CEO and older brother to the company’s teenage founders. “We’ve seen page views increase 500 percent and new friend requests increase 2000 percent since just February of this year. We believe the changes we made today will set the stage for continued rapid growth.”

“Today we launched Video Battles and myMag,” announces Catherine Cook, the 17-year-old co-founder of myYearbook. “We already have tens of thousands of active Battles at any given moment, and myYearbook is already the largest person-to-person Battles site in the United States. Expanding Battles to include Video was only natural. Now our users can battle over ‘Battle of the Bands’ or ‘Best Lip Synch’ or come up with their own categories.”

myMag, meanwhile, is a new activity that transforms every interested member into a budding Internet author. Created by and read by myYearbook users, it’s an online magazine with the slogan “It’s All About You!”

“myMag is the future of teen magazines. You look around and you see teen magazines suspending publication and other titles struggling just to keep the lights on, and you see opportunity,” states Catherine. “One-way media like traditional teen magazines are dying. myMag is the future of teen media–it doesn’t pretend to be a singular authority, but recognizes that the voice of the audience is the only voice that matters.”

An astounding 10,000 new people join myYearbook.com every day and, in the course of a single month, generate more than 300 million page views exploring the site’s unique features including “Match,” which enables them to make new connections online; “Battles,” where members battle for “Best Looking” or “Cutest Couple;”"Pimp,” an all-out profile customization tool with all the glitters and animations anyone could ever want; and “myMag,” where young people sound off on issues like anorexia, cliques, relationships, and the fashions and foibles of their favorite celebrities. myYearbook.com’s new, more efficient design will welcome greater numbers of people to the community, and encourage members to invest more time in their online experience.

About myYearbook.com

Reaching 4.6 million unique visitors each month, myYearbook.com is one of the largest U.S. teen-focused media properties on the Internet. Boasting 500 percent growth in page views and members over the last five months, myYearbook has grown from a single high school to more than 3,000,000 members, and is now adding one million new members every three months. Founded by brother-and-sister teen entrepreneur duo Dave and Catherine Cook, myYearbook maintains a laser focus on the teen demographic which has made for enormously successful viral features like Battles, myMag, Pimp, Match, and an original take on video called Video Battles. myYearbook specializes in developing innovative custom advertising opportunities with deep brand integration into the core of the user experience.




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