SBS Corporation Selects TANDBERG Television to Enable Internet TV
TANDBERG Television, part of the Ericsson Group, today announced that the Special Broadcasting Service (SBS) Corporation, Australia’s multicultural and multilingual public broadcaster, has selected TANDBERG Television’s comprehensive solution for Internet TV asset ingest, transcoding, management and distribution. As part of the integration, SBS will access TANDBERG’s Alloy™ and MediaModeler™ technologies through a managed services model to publish SBS content and user generated video via the Internet. Initially the broadband video will be available on sbs.com and eventually across multiple platforms and syndication partners.
By combining its knowledge and products in the traditional TV 1.0 world and the TV 2.0 world of broadband video, TANDBERG Television provides SBS with a unique solution that automates and manages content across the value chain. Leveraging years of experience in high quality video compression, on-demand, interactive and mobile technology, TANDBERG Television offers real world business solutions that automates and manages the process of publishing, monetizing and distributing assets on various platforms and devices.
“The TANDBERG Television solution is a vital step in our move to run news, current affairs, sports and entertainment sites effectively, take advantage of the huge demand for broadband video and maximize user generated content on the sbs.com platform,” said Matt Campbell, Director of TV and Online Content, SBS Corporation. “By leveraging the TANDBERG Television solution we expect to double our video streams over the coming 12 months.”
Through this agreement, TANDBERG Television provides SBS with the necessary tools to manage all its metadata, automate the distribution of content, create user interfaces and publish events while syndicating its assets across SBS internal and third party Web sites. SBS will leverage the flexibility of Alloy and MediaModeler to publish and syndicate content while maintaining a strong level of control of its media assets, including SBS produced content as well as user generated video. TANDBERG Television’s TV 2.0 solutions will facilitate both viral and traditional content distribution.
“We are committed to bringing technology to market that empowers media companies worldwide with more control over their brand while establishing an infrastructure to automate and monetize assets through Internet video,” said Joe Franzetta, Executive Vice President and General Manager, Broadband Television Unit, TANDBERG Television, Inc. “By integrating the world of broadband with traditional television, we are leveraging our global reach and video expertise to help SBS and other media companies enable scalable new business models and forge ahead into areas of growth in the digital media industry.”
TANDBERG Television will showcase its broadband TV system at the upcoming SMPTE Australia Conference and Exhibition in Sydney July 17-20, 2007, at the Sydney Convention Centre Booth #B08.
About TANDBERG’s Broadband TV Solutions
The TANDBERG Television Broadband TV Business Unit is dedicated to bridging the gap between traditional and broadband television by providing a suite of technologies for the management, monetization and distribution of broadband video across multiple syndication partners, platforms and devices.
About TANDBERG Television
TANDBERG Television, part of the Ericsson Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it’s advanced compression systems, on-demand or interactive television, the company’s award-winning solutions are used by the world’s leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV, HDTV, mobile TV, video-on-demand, advertising on-demand, and interactive TV applications. For more information, please visit www.tandbergtv.com.