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AT&T, RIM, Antenna Software and CRM Media Host Wireless CRM Seminars

Posted on: Wednesday, 11 July 2007, 12:04 CDT

SAN ANTONIO, July 11 /PRNewswire-FirstCall/ -- AT&T Inc. has announced that AT&T, along with Research in Motion (RIM) -- maker of the BlackBerry(R) wireless solution -- Antenna Software and CRM Media, will host several customer relationship management (CRM) seminars for enterprises this summer. The seminars are free to businesses that are considering wireless CRM implementations or seeking to learn more about the capability.

"The convergence of field sales applications and the wireless revolution is vital for today's enterprises," said Sheryl Kingstone, director of Enterprise Research Group, Yankee Group and keynote speaker at the events. "Enterprises can improve the efficiency and effectiveness of the sales force by implementing mobile solutions that deliver on the vision of a 360-degree view of the customer."

AT&T, RIM and Antenna Software provide collaborative wireless CRM solutions and have joined with CRM Media to provide an educational forum for business and information technology (IT) managers. The seminars will feature expert commentary, industry best practices and software demonstrations from a variety of end-user, analyst and vendor speakers, including:

-- Sheryl Kingstone, director, Enterprise Research Group, Yankee Group -- Analysis of the CRM industry, wireless enablement and adoption rates -- Erik Walters, manager, Sales Operations, DIRECTV -- Case study detailing drivers and impact of a wireless CRM solution -- David Myron, Editorial Director, CRM Magazine -- CRM industry overview of timely issues, challenges and practices -- AT&T -- IT selection criteria for CRM projects -- Antenna Software -- Enterprise mobility software best practices -- RIM -- Device considerations

"Equipping the sales force with tools to manage customer information in the field helps ensure up-to-the-minute data accuracy and, by reducing required office work, allows the sales force to see more clients each day," said Laura Johnson, executive director-Enterprise Solutions, AT&T's wireless unit. "Wireless brings a distinct competitive advantage because sales executives can immediately respond to customer needs."

Five wireless CRM seminars will be conducted in July and August. Four of the seminars will be held in person, and each attendee will receive a free BlackBerry 8800(TM) handset. The additional seminar will be hosted online for sales, sales operations and IT managers located in other parts of the country who are unable to travel. The seminar schedule is as follows:

-- New Brunswick, N.J. -- July 17, Heldrich Hotel, 9 a.m. -- noon -- Boston -- July 19, Langham Hotel, 9 a.m. - noon -- Chicago -- July 24, Hotel Monaco, 9 a.m. - noon -- San Francisco -- July 26, Mission Bay Conference Center, 9 a.m. -- noon -- Online webinar -- Aug. 1, 2 p.m. -- 3 p.m.

Space is limited for each event. To register for the in-person CRM seminars, visit http://developer.cingular.com/sfa-summertour or call 1-800-456-5903. To register for the online webinar, visit http://www.destinationcrm.com/webevents/att/01aug2007.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

AT&T Inc.

CONTACT: Todd Smith of AT&T Inc., +1-404-236-6273, or Mobile,+1-404-226-8918, tsmith@attnews.us

Web site: http://www.att.com/

Source: PRNewswire-FirstCall

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