The omnipresence of paranormal entertainment piqued the interest of Paul Brewer, professor of communication at the University of Delaware, who wondered what makes viewers believe — or disbelieve — what they see on the screen in shows like Paranormal State, Ghost Hunters and Ghosts Adventures and the Paranormal Activity movies.
His resulting study, recently published in the journal Science Communication, examines the influence of media messages about paranormal investigators on how people perceive the investigators’ credibility. Brewer conducted an experiment asking participants to read one of four versions of a newspaper article. After reading the selected article participants filled out a questionnaire.
credit: University of Delaware