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Social Networks Shape Monkey ‘Culture’ Too

June 27, 2013

Of course Twitter and Facebook are all the rage, but the power of social networks didn’t start just in the digital age. A new study on squirrel monkeys reported in Current Biology, a Cell Press publication, on June 27 finds that monkeys with the strongest social networks catch on fastest to the latest in foraging crazes. They are monkey trendsters.

Credit: Current Biology, Claidiere et al.

[ Read the Article: Strong Social Networks Help Monkeys Adopt New Trends ]



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