In an interview with Newsweek’s Joan Raymond, British Researcher Adrian Furnham reveals that men are not necessarily more intelligent than their female counterparts; however they certainly believe that they are. Adrian Furnham is a professor of psychology at University College London who studies “perceived intelligence”, or how smart people think they are.

Are looks everything? Yes. Sadly, it seems, we really are as superficial as we seem. "Study after study shows that people think that what is beautiful is good," says Adrian Furnham, co-author of The Psychology of Physical Attraction.

By Esther Walker What makes a person desirable? Is it her ample cleavage? Or his manly jaw? In their new book, psychologists Viren Swami and Adrian Furnham claim, at last, to have unlocked the secrets of attraction.

But whatever it is about the opposite sex - or same sex, for that matter - that gets your engine purring, it seems there's more than pure hormones to blame for our horniness. Psychologists have unlocked the science behind that stirring in our loins when we first clap eyes on a potential partner.