By The Associated Press NEW YORK (AP) - NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

By Brian Stelter The "stupid computer" is a repeated target of the dimwitted office manager Michael Scott on the U.S. version of the television program, "The Office." But the show itself may be motivating viewers to put down their remote controls and pick up their laptops.

By Laura Petrecca Ad buyers and sellers had better prepare for some late nights and drawn-out negotiations. The broadcast TV "upfront," the annual rite when networks sell TV ads for the fall season, begins in May and is going to be a much more complex bazaar.