News - Bill Nussey
ATLANTA, March 9 /PRNewswire/ -- Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies.
ATLANTA, Dec. 17 /PRNewswire/ -- A Silverpop® survey of 300 email marketers found that nearly nine out of 10 (88 percent) said the recession continues, and three-quarters said it's hurt their business.
Despite continued pressure on email marketers to grow lists and enhance ROI, Silverpop's comprehensive "Retail Email Marketing Study" found few retailers manage the opt-out process in ways beneficial to both recipient and sender.
Silverpop announced on CNBC's "Wake Up Call" earlier this week the launch of its new RSSDirect(TM) solution, which gives businesses an unprecedented new way to communicate with their customers.
To kick off DMA05's Email Intensive session, Silverpop CEO Bill Nussey provided attendees with a first look at study findings regarding image blocking in top email clients.
