News - Bob Garfield
ATLANTA, April 6 /PRNewswire/ -- Legendary marketing thought leader Bob Garfield, in his first strategic affiliation since launching his limited consulting practice, will serve as "Consultant at large" to Fizz as his exclusive partner in the Word of Mouth Marketing space. Garfield, longtime Advertising Age columnist and author of And Now a Few Words from Me and The Chaos Scenario, will work with the Fizz team to strategize on behalf of clients and to vet ongoing work. "I can't tell you how delighted I am to have access to this guy's brain," said Fizz managing partner Ted Wright.
Comcast is beginnging to curb customer complaints with the help of cyberspace teams.
By David Lieberman NEW YORK -- Broadband service is one of Comcast's most popular and lucrative products. But the powerful new medium is also creating a public relations headache for the No.1 cable company.
