By Deborah Wilker NEW YORK (Amusement Business) - As it launches yet another of its legendary March mega-stands at New York's Beacon Theater, the Allman Brothers Band is once again defying the odds.

As it launches yet another of its legendary March mega-stands at New York's Beacon Theater, the Allman Brothers Band is once again defying the odds. This time, it's a 14-show run, set to attract nearly 40,000 fans -- enormous numbers for any act, let alone one in its 37th year.