Cegedim Dendrite announced today a more efficient, automated approach for pharmaceutical companies to market their brands to managed care organizations, hospitals and government institutions.

OPTIMIZERx Corporation (PINKSHEETS: OPRX) and Cegedim Dendrite recently announced their plans to enter into an exclusive relationship to offer a Web-based savings and patient support program for leading prescription and healthcare brands.

Cegedim Dendrite, the world's leading provider of sales, marketing and compliance solutions to the pharmaceutical industry, has hired one of the nation's foremost experts in complying with U.S. Food and Drug Administration (FDA) regulations.