Century Group, Inc. (PINKSHEETS: CEYG) stated today that current research reports published by Arbitron and Edison Media Research confirm and reflect the ongoing demand for expanding radio ad platforms.

Broadcast media has been changing to keep up with the times, and revenue generation methods need to change as well.

Almost 90% of America still listens to traditional broadcast radio at least once a month, but the daily audience and advertising revenue have been shrinking for this -- and most other -- form of broadcast media over the last decade.

ORLANDO, Fla., Feb. 8, 2007 (PRIME NEWSWIRE) -- Century Group (Pink Sheets:CEYG) has decided to refocus its objectives on providing non-traditional revenue sources for broadcast media in order to increase its value to its shareholders.