The British insurance company Norwich Union says it has enlisted stars Bruce Willis and Elle Macpherson, among others, to announce its name change to Aviva. Also on board for the $13 million ad campaign are Alice Cooper, Ringo Starr and Dame Edna Everage, The Daily Telegraph reported Monday. The celebrities, all of whom changed their monikers before becoming famous, reportedly will be seen alongside their younger selves, wondering aloud, Would this have happened if my name had been ...? The British newspaper said the campaign will start airing on Boxing Day, generally celebrated Dec.

The world's most fashionably tongue-in-chic Dame Edna makes a royal appearance to introduce her new colour collection for M.A.C Cosmetics LOS ANGELES, Dec.

By Liam Rudden "HAS anyone seen me dad's tits? He's mislaid them." A great line from Brendan O'Carroll, reminiscing this week about the backstage dramas of touring with the family in the early days of Mrs Brown's Last Wedding.

DAME Edna Everage creator Barry Humphries (left) has signed up to appear as a panelist on the BBC musical talent search for a new Oliver Twist. I'd Do Anything, named after the song in the Lionel Bart musical, will find a new Nancy and three Olivers to play on different nights in the West End.

By FRANCES HARDY A small room in a converted wharf overlooking a dour stretch of London canal is not the most prepossessing of venues for a meeting with a self-styled 'gigastar', and Dame Edna Everage is volubly unimpressed.