NEW YORK, Dec.

The U.S. State of Mind. We will see big business leaders speak out against the way things are going and pave the way for the future, as our confidence in politicians and their ilk falters amid the constant partisan fight-club atmosphere. Politics will reach a boiling point with more protests, most likely organized and cross-promoted on social media.The Prime Crisis/Education Correlation. Studies have tied home equity gains to dramatic increases in college attendance, meaning today's reduced housing prices and sinking home equity will finally affect the college roster. As a result, panicked universities will go to greater lengths to attract students, offering outside-the-classroom options in the form of online classes. Out-of-work boomers will join the new student body, as they supplement their skill sets by going back to school, albeit digitally.Re-feathering the Empty Nest. More empty nests are full once again as recent college grads, the biggest casualty of the dire job market, look for Mom and Dad to come to the rescue. Likewise, senior citizens reluctant to retreat to a rocking chair at the senior center will choose instead to move in with their grown children. The Always-Ticking Millennial. Generation Y (which we call millennials) will upend the traditional workday, as the digital generation works anywhere, anytime. Look for 2012 to be the beginning of an era in which notions of time are divided differently, especially when we all know work nowadays is a 24/7/365 proposition. All hands on deck, but at different times.Transportation in Tip-Top Shape. During the Great Depression, Americans broke their backs building roads and train tracks. With all this talk about our collapsing infrastructure, look for champions of improvement to step forward and propose a way to get America working again, among fears of the rapid deterioration of our highways, bridges and tunnels.Hyperlocal vs. Universal. Although there's certainly something to the hyperlocal movement, clever brands will transcend geography and home in on universal truths when looking to market to the (global) masses; especially as we try to swallow the collective lump in our throats, it makes sense to speak to all of us, as one world.Be Private, Be Present. Experiencing full-blown information overload, many will rediscover their need for privacy. We will still expect our leaders and businesses to be transparent, but in our personal lives look for a retreat en masse from TMI. Also speaking to our overtaxed lives is the "in the moment" movement, which for many people will be the only way to stomach the harsh realities of life in 2012. iWars. With Steve Jobs gone, Apple will be looking over its iShoulder. From new music-sharing superstar Spotify, which has partnered with Facebook, to Amazon, whose new tablet, the Kindle Fire, has set the tablet wars raging, competitors are gunning for one of the most valuable brands on the planet.Double-Dip Frugality. Look for 2012 to be the year of essentials only. As numerous institutions heralded the end of the recession, wallets opened, but some people now regret buying unnecessary items. Pop-up stores will continue to soothe by offering one-off items without the sticker shock, and with the success of Missoni at Target and a new zigzag zeitgeist, other brands will look to partner up and co-produce products and lines that give a one-two punch in what is shaping up to be a tepid holiday season. The Focused Foodie. Organic and artisanal foods will dominate the dinner plate as GMO madness seizes conversations at tables from Tallahassee to Topeka. This relates to the economy, too, as we continue to shop local to support our communities. Likewise, our obsession with farmers markets and farm-to-table will endure. Semi-Scientific Voodoo Medicine. Instead of the communicable diseases of yesteryear, people will grapple with excess weight and its related ailments, as well as cancers and cardiovascular, autoimmune and degenerative diseases. As the Internet provides access to medical information, the effect across markets is a fragmented mix of semi-scientific voodoo, full of contradictory and complementary elements--folk remedies (e.g., gargling with salt water) and alternative beliefs (e.g., homeopathy) alongside pharmaceuticals and supplements. Look for wellness to be the buzzword du jour. Retreat from Reality.

PITTSBURGH, Sept.

NEW YORK, Aug.

NEW YORK, July 21, 2011 /PRNewswire/ -- Euro RSCG Life and Euro RSCG Worldwide PR will support the 2011 One Young World summit, an international conference of future global leaders, by sponsoring a group of 10 delegates. Hailed as the "Young Davos," One Young World gives delegates age 16 to 25 a platform and forum ordinarily afforded only to political and business leaders, and it channels their views, vision and ideas to create resolutions for real change.