SAN FRANCISCO, March 21, 2011 /PRNewswire/ -- AIDES, the first AIDS-prevention nonprofit organization in France, and Goodby, Silverstein & Partners (GSP) announced today the launch of their latest campaign, "Protect Yourself." The campaign consists of print, out-of-home and an online video. A new, original campaign for AIDES This new effort started with a simple insight: in society, using condoms is less taboo than it used to be; but in moments of sexual intimacy, talking about protection is still an embarrassing conversation to have.