News - Goodway Group
Leader In The Digital Media Space Joins Elite Group of IAB Compliance Seal Recipients Jenkintown, PA (PRWEB) July 08, 2011 Goodway Group, a leader in the digital media space, is a proud recipient of the Interactive Advertising Bureau (IAB) Ad Networks & Exchanges Quality Assurance Certification.
JENKINTOWN, Pa., July 15 /PRNewswire/ -- Goodway Group's Beep! Automotive Ad Network (http://www.beepautomotive.com) announced today its removal of standard site list limits, creating a custom site list for every automotive brand. A popular point of differentiation when choosing an ad network is the value of its "site list." However, not all of the sites on a global site list will be relevant to a particular brand, forcing customers to put in more effort and budget to determine which channels should be eliminated.
ATLANTA, June 15 /PRNewswire/ -- Goodway Group, an 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political, and IvyPixel, today announced the signing of PSCars.com as a new client of its Beep! Automotive Ad Network. PSCars.com provides the most advanced online platform for auto shoppers to research, compare, build, and receive quotes.
DETROIT, June 15 /PRNewswire/ -- Goodway Group's Beep! Automotive Ad Network today announced its brand-specific targeting initiative, providing the first opportunity for automotive advertisers to effectively reach auto shoppers that are most likely to purchase an individual brand. Using behavioral data, Beep! Automotive reveals where auto shoppers are actively engaging online.
