BOSTON, Nov. 3 /PRNewswire/ -- Innerscope Research(TM), the measurement leader in biometric insights for media and marketing companies, announced today that it is the first neuroscience-based biometric company validated by the Advertising Research Foundation's (ARF) research review process.

BOSTON, Oct. 6 /PRNewswire/ -- Innerscope Research, the leader in biometric insights for media and marketing companies, announced today that Linda Dupree has joined the company as Executive Vice President of Sales and Marketing.

MIT professor Sandy Pentland, former Advertising Research Foundation Chief Research Officer Dr.

CEO Dr. Carl Marci Wins Gold Innovation Award; Senior Scientist Dr.

Joint study finds viewers 25 percent more likely to fast-forward through ads with low emotional engagement; reveals importance of ad's first few seconds in retaining viewers throughout BOSTON and ALVISO, Calif., March 31 /PRNewswire/ -- TiVo Inc.