If you're considering a purchase, you might want to avoid asking an expert's advice.

You aced that test; now it's time for a treat.

Clues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.

The confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly.

Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet.