ZURICH, January 25 /PRNewswire/ -- - Cross Reference: Picture is Distributed via EPA (European Pressphoto Agency) and can be Downloaded Free of Charge at: http://www.presseportal.ch/de/pm/100005598/?langid=2 Maurice Lacroix has created an inspiring, meaningful and above all, authentic brand campaign: "Follow Your Convictions".

South African native Justin Rose has withdrawn from this week's BMW PGA Championship at Virginia Water, England, because of a back injury. The European Tour event at Wentworth Golf Club starts Thursday.

ZURICH, May 15 /PRNewswire/ -- - Cross reference: Picture is Distributed via EPA (European Pressphoto Agency) and can be Downloaded Free of Charge at: - http://www.presseportal.ch/de/pm/100005598/maurice_lacroix/?langid=2 Former European No.1 relies on true values - on his wrist too Justin Rose and Maurice Lacroix signed a contract over a close partnership.

Northern Ireland's Rory McIlroy won the Dubai Desert Classic, squandering a five-shot lead along the way to his first European Tour tournament crown. During Sunday's final round at the fog-plagued event, the 19-year-old McIlroy shot 2-under-par 70 to finish with a 72-hole total of 19-under 269, one stroke better than South Africa native Justin Rose (67). World No.

By NEIL McLEMAN JUSTIN ROSE won a sharkcatching contest with Ian Poulter in Florida last week. But the world No.6 has got a bigger prize to land in California this weekend - his first Major title.