News - Levi Strauss
SAN FRANCISCO, March 22, 2012 /PRNewswire/ -- When it comes to the water used to make Levi's® Water<Less(TM) jeans - less is definitely more! The Levi's® brand today announced the expansion
SAN FRANCISCO, Aug. 8, 2011 /PRNewswire/ -- The Levi's® brand today premiered "Levi's® Legacy," its first-ever global 'Go Forth' advertising spot, and unveiled a digital engagement program celebrating pioneers around the globe.
SAN FRANCISCO, July 19, 2011 /PRNewswire/ -- Today, the dENiZEN(TM) brand officially launches in the United States with a new line of jeans available exclusively at Target® stores and on Target.com.
Happy 138th, Blue Jeans! NEW YORK, May 19, 2011 /PRNewswire-USNewswire/ -- Blue jeans, the ubiquitous cotton denim trouser, is 138-years-young today. On May 20, 1873, Levi Strauss and Nevada tailor Jacob Davis were granted U.S.