NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Euro RSCG Worldwide PR, North America (@erwwpr), announces the appointment of Dalton Dorne as chief marketing officer, effective today.

NEW YORK, Nov.

The U.S. State of Mind. We will see big business leaders speak out against the way things are going and pave the way for the future, as our confidence in politicians and their ilk falters amid the constant partisan fight-club atmosphere. Politics will reach a boiling point with more protests, most likely organized and cross-promoted on social media.The Prime Crisis/Education Correlation. Studies have tied home equity gains to dramatic increases in college attendance, meaning today's reduced housing prices and sinking home equity will finally affect the college roster. As a result, panicked universities will go to greater lengths to attract students, offering outside-the-classroom options in the form of online classes. Out-of-work boomers will join the new student body, as they supplement their skill sets by going back to school, albeit digitally.Re-feathering the Empty Nest. More empty nests are full once again as recent college grads, the biggest casualty of the dire job market, look for Mom and Dad to come to the rescue. Likewise, senior citizens reluctant to retreat to a rocking chair at the senior center will choose instead to move in with their grown children. The Always-Ticking Millennial. Generation Y (which we call millennials) will upend the traditional workday, as the digital generation works anywhere, anytime. Look for 2012 to be the beginning of an era in which notions of time are divided differently, especially when we all know work nowadays is a 24/7/365 proposition. All hands on deck, but at different times.Transportation in Tip-Top Shape. During the Great Depression, Americans broke their backs building roads and train tracks. With all this talk about our collapsing infrastructure, look for champions of improvement to step forward and propose a way to get America working again, among fears of the rapid deterioration of our highways, bridges and tunnels.Hyperlocal vs. Universal. Although there's certainly something to the hyperlocal movement, clever brands will transcend geography and home in on universal truths when looking to market to the (global) masses; especially as we try to swallow the collective lump in our throats, it makes sense to speak to all of us, as one world.Be Private, Be Present. Experiencing full-blown information overload, many will rediscover their need for privacy. We will still expect our leaders and businesses to be transparent, but in our personal lives look for a retreat en masse from TMI. Also speaking to our overtaxed lives is the "in the moment" movement, which for many people will be the only way to stomach the harsh realities of life in 2012. iWars. With Steve Jobs gone, Apple will be looking over its iShoulder. From new music-sharing superstar Spotify, which has partnered with Facebook, to Amazon, whose new tablet, the Kindle Fire, has set the tablet wars raging, competitors are gunning for one of the most valuable brands on the planet.Double-Dip Frugality. Look for 2012 to be the year of essentials only. As numerous institutions heralded the end of the recession, wallets opened, but some people now regret buying unnecessary items. Pop-up stores will continue to soothe by offering one-off items without the sticker shock, and with the success of Missoni at Target and a new zigzag zeitgeist, other brands will look to partner up and co-produce products and lines that give a one-two punch in what is shaping up to be a tepid holiday season. The Focused Foodie. Organic and artisanal foods will dominate the dinner plate as GMO madness seizes conversations at tables from Tallahassee to Topeka. This relates to the economy, too, as we continue to shop local to support our communities. Likewise, our obsession with farmers markets and farm-to-table will endure. Semi-Scientific Voodoo Medicine. Instead of the communicable diseases of yesteryear, people will grapple with excess weight and its related ailments, as well as cancers and cardiovascular, autoimmune and degenerative diseases. As the Internet provides access to medical information, the effect across markets is a fragmented mix of semi-scientific voodoo, full of contradictory and complementary elements--folk remedies (e.g., gargling with salt water) and alternative beliefs (e.g., homeopathy) alongside pharmaceuticals and supplements. Look for wellness to be the buzzword du jour. Retreat from Reality.

Entitlements Ending, Traditions Changing. With the country (and the world) preoccupied with everything from Wall Street to debit card fees, change is in the air (and in the cloud). Because many people are redefining the very notion of "value," a return to traditional thinking is the cause of the year. Look for many to refocus on family, food, and simple pleasures. Me v. We in the Age of Collaboration. With so many of us used to looking out for No. 1, next year might have you rethinking your math. The era of "me" is giving way to the era of "we" in this age of collaboration and common interest. Collaborative software will be huge in 2012 as the ability to work anywhere, 24/7/365, will require online connections.A Grayer Shade of Gray. Extreme fatigue is setting in, so gray best defines the year to come. We've all come to terms with work and life being blurred more than ever, so gray, the color of blur, is in our sights. Tracking on the new graydar is going to help decode where we are headed this year. But it's not just a metaphoric construct: The world really is going gray, with some countries seeing citizens getting older in record numbers. Power to the People: Socializing the Mighty and the Tiny. With the era of entitlement on its last legs and with social media continuing to connect us, more movements will be hatched worldwide. Common citizens will be more mobilized to speak out against everything from bullying to GMOs. Regardless of what you believe or where you live, people are talking--loudly, clearly, and with great aplomb. A Keyboard Between Screenage Feelings. Remember the days when "We need to talk" meant talking face to face? Though nothing will replace some good old face time, the almighty keyboard is now the ultimate mediator and communicator, and next year that will be more true than ever. Screenage is a nod to our new instaculture; the role of Skype, Internet TV sites such as Hulu.com, and music-sharing sites such as Spotify all contribute to living a life onscreen and will continue to change the way we interpret "place" in 2012. Life in a Cloud: Mobility, Portability, and Transience. Cloud computing will be the most talked-about trend in tech for 2012. People will share more than ever, playing music and accessing their information from anywhere, providing a seamless digital experience from start to finish. The biggest player in this cloudy business? Mobile, the perfect device because of its extreme portability and ability to access our emails, notes, social networks, and favorite music and shopping sites from one place.Good Consumption in a Dire Economy.

NEW YORK, May 23, 2011 /PRNewswire/ -- During Amsterdam's Media Future Week, Euro RSCG Worldwide PR CEO Marian Salzman presented new insights in a far-reaching presentation of trends that will affect our world in the next decade and thoughts on how those trends will impact businesses and brands.