PHOENIX, Sept.

Michael Bush ran for 177 yards and two touchdowns for Oakland, which wrecked Tampa Bay's playoff hopes Sunday with a 31-24 win over the Buccaneers. JaMarcus Russell passed for two more touchdowns for the Raiders (5-11). Johnnie Lee Higgins caught six passes for 52 yards and Chaz Schilens hauled in another

By Bush, Michael SOUTHWEST AIRLINES PR TEAM: Southwest Airlines (Dallas) CAMPAIGN: Southwest Airlines Sends Lucky Blogger to Vegas DURATION: October 19 to 26, 2007 BUDGET: Less than $10,000 NUTS ABOUT SOUTHWEST Southwest Airlines has long been entrenched in the blogosphere.

By Bush, Michael AS THE SOCIAL NETWORK platform continues to grow and evolve with the addition of rich media, so, too, does its use within the marketing mix.

By Andy Baggot, The Wisconsin State Journal Aug. 31--Here we are, mere hours from the start of a new college football season, and not a single hand-delivered manila envelope or bubble-wrapped FedEx package has shown up in my mailbox.