NEW YORK, July 29 /PRNewswire/ -- The Online Publishers Association (OPA) today announced that Perianne Grignon has joined as senior vice president of marketing for the organization.

NEW YORK, July 30 /PRNewswire/ -- Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association (OPA).

NEW YORK, Aug. 13 /PRNewswire/ -- Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA).