By Archer, Caroline For better or for worse, most company logos become embedded into the collective consciousness. Some of the most successful logos are basically simple, unambiguous typographic renditions of the company name. Take IBM for example.

By Debbie Kelley, The Gazette, Colorado Springs, Colo. Apr. 1--Few Colorado Springs residents had heard of Silpada jewelry four years ago when Sarah Sperber became an independent sales rep for the company. "It didn't have the name recognition of Mary Kay or The Pampered Chef," she said.