By Andrew Dagnell FIRST it was mythical noodle mines, and now it's a bizarre version of Shakespeare. South Wales-based food company Pot Noodle has unveiled its latest left-field marketing campaign - a stage musical.

By Andrew Dagnell THE company behind the Crumlin noodle mine has found an even more bizarre way of advertising its products - Pot Noodle: The Musical.

By Peter York ON ADS We know what boys want now. Recent research has told us, definitively. It was on Lord Winston's programme, 'Child of our Time', last week, so it must be true. Boys want to be rich (and tough) and famous. But they don't want to be clever. Cleverness is not its own reward.

By Rhodri Clark Internet search engine Google is the UK's favourite brand while Welsh-made Pot Noodle is the least popular, according to a poll published today.

Google is the UK's favourite brand while Pot Noodle is the "most hated", according to a new poll out today. Online retailers Amazon and eBay also featured in the top five of Marketing magazine's annual league table.