SCHENECTADY, N.Y., April 30 /PRNewswire/ -- MVP Health Care has introduced an updated brand identity that underscores the company's commitment to wellness and innovation. MVP subsidiary Preferred Care, which combined with MVP Health Care in 2006, begins operating today under the MVP Health Care name.

ROCHESTER, N.Y., March 16 /PRNewswire/ -- MVP Health Care/Preferred Care and Excellus BlueCross BlueShield will start working with primary care physicians who treat adults to improve the way patients receive care in the six-county Rochester area. The health insurers are inviting up to 20 internal medicine and family physicians to participate in a three-year medical home initiative.