Poor Phineas Gage.

A new imaging study has reportedly discovered a link between diminished activity in part of the brain with the likelihood that a teenager will start smoking, drinking, or abusing drugs.

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.

If you are an aging baby boomer and you've noticed it's a bit harder to drive to unfamiliar locations or to pick a new brand of olive oil at the supermarket, you can blame it on the white matter in your brain.

The willingness of people to punish others who lie, cheat, steal or violate other social norms even when they weren’t harmed and don’t stand to benefit personally, is a distinctly human behavior.