NEW YORK, Oct. 7, 2011 /PRNewswire/ -- The U.K.

If all eligible patients filled their prescriptions through a $4 generic drug program, the societal savings could amount to nearly $6 billion.

Americans and Canadians are getting vastly different search results when they look up prescription drug information online.

Faster approval times for generic drugs will get them into consumers' hands quicker, but may not make the price any better, a pricing and marketing researcher has found.

Consumers still asking for pricey brand name drugs when equally effective, and sometimes safer, options are available for a fraction of the price YONKERS, N.Y., Feb.