NEW YORK, Oct. 8 /PRNewswire/ -- The New York Red Bulls (NYRB) and AT&T* announced today that AT&T will be the exclusive wireless sponsor of the New York Red Bulls.

NEW YORK, April 9 /PRNewswire-FirstCall/ -- Continental Airlines (NYSE: CAL) and Red Bull New York today announced that Continental Airlines will be an official sponsor of Red Bull New York and Red Bull Arena - the team's new 25,000-seat stadium in Harrison, N.J.

SECAUCUS, N.J., Sept. 1 /PRNewswire/ -- When the New York Red Bulls of Major League Soccer make their first run on goal in the new Red Bull Arena in March 2010, they will count on Panasonic to help enhance the fan experience with the latest multi-media and electronics system solutions.

LONDON (Reuters) - Scott Speed will become the first American to race in Formula One for 13 years after the new Scuderia Toro Rosso said on Tuesday that he and Italian Vitantonio Liuzzi would be their 2006 drivers.

By Paul Simao ATLANTA (Reuters) - Coca-Cola Co., the world's largest soft drink maker, said on Tuesday it planned to launch a sugar-free version of its Full Throttle drink in a bid to capture a larger share of the U.S. market for energy drinks.