WASHINGTON, April 29 /PRNewswire-USNewswire/ -- Rx Response, an unprecedented partnership created to help ensure the continued flow of medicines to patients in a severe public health emergency, has been put on Alert Status as concerns grow over the health threat posed by outbreaks of swine flu in the United States. "Americans need to know that the medicines they rely on will be available even in an emergency," said Billy Tauzin, president and CEO of the Pharmaceutical Research and Manufacturers of America (PhRMA), a member of Rx Response.

Rx Response, an unprecedented initiative of America's pharmaceutical supply system to help ensure the continued flow of medicine to patients in a severe public health emergency, has been officially activated for the second time in less than two weeks in anticipation of potential impact from Hurricane Ike.

Rx Response, an unprecedented initiative of America's pharmaceutical supply system to help ensure the continued flow of medicine to patients in a severe public health emergency, has been officially activated due to Hurricane Gustav.