Deal with Cable's Number One Drama Among W18-49 Includes Sponsorship of Season Three Premiere, Product Integration into GET THE LOOK OF ARMY WIVES Vignettes, ARMY WIVES GIVES BACK Interstitials and Online Sweepstakes LOS ANGELES, June 5 /PRNewswire/ -- Lifetime Television and Mary Kay, Inc., are partnering on a multi-faceted media and marketing program to promote the season three launch of the Network's hit drama series Army Wives, 2008's number one basic cable program among Women 18-49.

'Army Wives' Second Season was Most-Watched Original Drama on Ad-Supported Cable in 2008 Among W18-49; Wildly Popular Series Experienced Double-Digit Ratings Increases in Same Demo from Prior Season LOS ANGELES, May 5 /PRNewswire/ -- Army Wives, cable's #1 rated drama series among Women 18-49, returns for a third season with 18 all-new episodes, premiering Sunday, June 7, at 10 pm (ET/PT) on Lifetime Television.

NEW YORK, June 9 /PRNewswire/ -- "Army Wives" returned for its second tour of duty on Sunday, June 8 at 10PM (ET/PT), becoming the most-watched and highest-rated original drama series telecast in Lifetime's 24-year history among households, P2+, W18-34, W18-49, W25-54, and W18+.

NEW YORK, July 17 /PRNewswire/ -- The Sunday, Jul