WASHINGTON, Dec.

WASHINGTON, June 29, 2011 /PRNewswire/ -- The Ad Council, along with the USDA Forest Service and the National Association of State Foresters (NASF), launched a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about wildfire prevention.

WASHINGTON, June 8, 2011 /PRNewswire/ -- Children in the U.S. spend 50 percent less time outdoors than they did 20 years ago.

NEW YORK, Oct.

WASHINGTON, June 30 /PRNewswire/ -- The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention.