Sun Valley Rafting company is taking reservations and is now offering 10% off any family rafting trip booked before August 1.

By Andrew Ross Sorkin Tim Arango contributed reporting. ** For a few days last week, the center of power in the U.S. media industry shifted from Los Angeles and New York to this resort town in the Rockies.

When investment banker Herb Allen's annual gathering of media executives kicks off in Sun Valley on July 8, plenty of familiar faces will be seen strolling the picturesque grounds in the shadow of Idaho's Sawtooth Mountains.

By JEREMY HERRON By Jeremy Herron The Associated Press When media and technology tycoons convene today in southern Idaho for five days of dealmaking and outdoor recreation, the mountain air will carry more than a whiff of uncertainty as most arrive with their businesses in various states of disarray.

By Susan Abram SUN VALLEY -- The woman lines up along the side of the long white van minutes after it rumbles up to the curb.