AUBURN HILLS, Mich., April 24, 2012 /PRNewswire-iReach/ -- Buying a new car can be an overwhelming experience.

LONDON, August 15, 2011 /PRNewswire/ -- Whilst almost half the driving population in the UK are women, according to new study commissioned by Quicks, one of the UK's leading car retailers, over 50 per cent of female motorists said they are more likely to be ripped off by car dealers because they are women, 43 per cent feel they are patronised by dealers and nearly a third said they hate visiting them. The study, conducted amongst 1,000 female motorists* also reveals that over 40 per cent of female motorists would not buy a car from a dealer, unless they were accompanied by a male friend or male family member and over a quarter said they feel uncomfortable looking round a dealership with a salesperson on the approach.