Latest ache Stories

CHICAGO, May 16, 2012 /PRNewswire/ -- Yerba Mate, the caffeine alternative with the "strength of coffee, the health benefits of tea and the euphoria of chocolate" is now available in a sparkling beverage. (Photo: http://photos.prnewswire.com/prnh/20120516/CG08669) Guayaki Sparkling Yerba Mate beverages - which are sold in 12 oz. SLEEK® cans from Rexam - help stimulate focus and clarity and boost physical energy. These lightly carbonated drinks are USDA Organic and Fair...

LOS ANGELES, March 22, 2011 /PRNewswire/ -- Guayaki Yerba Mate has committed to engaging their consumers solely through social media marketing channels, becoming the first consumer product company to allocate their entire public relations budget to the discipline. The bold shift in strategy has been put in place to enlist support from the global digital community around Guayaki's unique mission driven product. Guayaki's goal is that this social media focused strategy will translate into...

NEW YORK, Sept. 21 /PRNewswire/ -- Guayaki Yerba Mate, a pioneer and leader in the yerba mate beverage category, will be highlighted as part of the Sixth Annual Meeting of the Clinton Global Initiative (CGI). Guayaki was selected from a pool of candidates as a company with an extraordinary approach to addressing challenges in economic empowerment and deforestation. The company's Market Driven Restoration business model will be noted during a special session on investing in the world's...

SAN DIEGO, June 18 /PRNewswire/ -- When a successful father and stubborn husband has an absurdly funny, poignant, possibly healthy midlife crisis and he tells everyone except his wife, a hundred tales of impossible comparison spring up in a new book called Father Days that gives dads everywhere hope for sanity. Doug McQueen just turned 40 and discovers something about the world when he quits his job, spends six months cataloging history's greatest achievers, and reinvents himself along the...

SEBASTOPOL, Calif., Sept. 16 /PRNewswire/ -- As America's fascination with energy, superfoods and exotic ingredients grows, rainforest-grown yerba mate is quickly catching on as the newest organic and innovative beverage sensation to hit the market. (Photo: http://www.newscom.com/cgi-bin/prnh/20090916/NE76510) Guayaki, a pioneer and leader in the yerba mate beverage category, is driving yerba mate into the mainstream in new packages and formats. Today, Guayaki introduced two new products...

Guayaki Leading the Way to Establish Industry Standard and Drive Environmental Restoration SEBASTOPOL, Calif., March 25 /PRNewswire/ -- Guayaki, a leading creator of organic yerba mate beverages, today announced it is the first company in the world to offer fair trade certified yerba mate through the Institute for Marketecology's (IMO) Fair for Life certification program. Through its efforts, Guayaki has become pioneers in the yerba mate industry by establishing fair trade certification...