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Latest Ad exchange Stories

2014-09-19 20:21:33

LOS ANGELES, Sept. 19, 2014 /PRNewswire-iReach/ -- CDNPAL Media Network has released NginAd 1.0 OpenRTB Open Source Ad Server. NginAd ad server allows publishers and ad networks to leverage the power of programmatic Real Time Bidding (RTB) based advertising without using a hosted ad exchange. NginAd ad server is an open source product licensed under the GPL version 3 license and hosted on Github in the CDNPAL public source code account. NginAd uses the OpenRTB programmatic advetising...

2014-06-19 23:19:38

RealVu®, the industry leader in viewable impression ad serving and reporting, announces the successful launch of the RealVu Viewable Exchange for programmatic trading and Real Time Bidding (RTB). New York (PRWEB) June 19, 2014 RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater...

2014-05-26 23:03:28

Bidstalk has partnered with major ad exchanges in the mobile industry and now bidding on 10 billion+ impressions per day. Singapore (PRWEB) May 26, 2014 Bidstalk, founded in Jan’14, launched its Mobile advertising platform in MWC earlier this year. It has now partnered with major ad exchanges in the mobile industry like Smaato, OpenX, Nexage and Inner-active, other regional ad-exchanges and publishers, empowering Bidstalk to bid on 10 billion+ impressions per day now. This is a...

2014-04-23 08:41:20

Leading independent video advertising platform deepens integration with DoubleClick Ad Exchange to meet growing demand from customers across the globe SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll today announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the two companies will meet growing demand from across the digital video advertising ecosystem...

2014-04-16 16:26:49

Kantar Media to Publish BuySellAds' Inventory within Media Planning Platform Used by more than 1,000 US Agencies BOSTON, April 16, 2014 /PRNewswire-iReach/ -- Kantar Media, in conjunction with BuySellAds and other partners, will launch a programmatic initiative that makes guaranteed digital ad inventory available within the SRDS media-planning platform. Kantar Media will publish the BuySellAds catalog of directly sold ad inventory within SRDS.com, giving media planners access to buy...

2014-02-24 08:26:35

Google search, advertising platform and advertising exchange now available to hundreds of local media publishers and their advertisers SACRAMENTO, Calif., Feb. 24, 2014 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced that it has entered a three-year agreement with Google that will provide its members with Google search and ad-serving technology and the opportunity to leverage Google's advertising exchange to create a...

2014-02-24 08:26:30

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. Built exclusively for mobile phone, tablet and connected TV, AdMarvel for Ad Networks provides the sales, technology and back-office services necessary for online and mobile advertising companies to build and scale their own ad networks. The driving force...

2014-02-04 12:24:40

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the launch of the Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange. Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell...

2013-11-19 23:20:52

StartMeApp Mobile RTB Exchange Leverages Proprietary RTB Technology to Connect Advertisers, Agencies, Publishers, Mobile Ad Networks & Other Exchanges for Real-Time Bidding on Content Inventory in Latin America and Worldwide London & Buenos Aires (PRWEB) November 19, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile advertising innovator and Latin America’s leader in mobile advertising, today announced the launch of StartMeApp Mobile RTB Exchange, connecting...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'