Quantcast
Last updated on April 19, 2014 at 21:20 EDT

Latest Ad exchange Stories

2014-04-16 16:26:49

Kantar Media to Publish BuySellAds' Inventory within Media Planning Platform Used by more than 1,000 US Agencies BOSTON, April 16, 2014 /PRNewswire-iReach/ -- Kantar Media, in conjunction with BuySellAds and other partners, will launch a programmatic initiative that makes guaranteed digital ad inventory available within the SRDS media-planning platform. Kantar Media will publish the BuySellAds catalog of directly sold ad inventory within SRDS.com, giving media planners access to buy...

2014-02-24 08:26:35

Google search, advertising platform and advertising exchange now available to hundreds of local media publishers and their advertisers SACRAMENTO, Calif., Feb. 24, 2014 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced that it has entered a three-year agreement with Google that will provide its members with Google search and ad-serving technology and the opportunity to leverage Google's advertising exchange to create a...

2014-02-24 08:26:30

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. Built exclusively for mobile phone, tablet and connected TV, AdMarvel for Ad Networks provides the sales, technology and back-office services necessary for online and mobile advertising companies to build and scale their own ad networks. The driving force...

2014-02-04 12:24:40

Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the launch of the Mocean Mobile Marketplace, a premium mobile ad marketplace powered by the Yahoo Ad Exchange. Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell...

2013-12-05 12:26:51

Cements status as leading enterprise software company for digital branding EMERYVILLE, Calif., Dec. 5, 2013 /PRNewswire/ -- TubeMogul today announced that clients have spent over $100 million on the company's video ad buying platform so far in 2013, and the company is on track to more than double last year's figure. Behind TubeMogul's growth is an offering that is bringing about a future where all brand advertising is bought through software. Over 96% of video ad campaigns run by TubeMogul's...

2013-11-19 23:20:52

StartMeApp Mobile RTB Exchange Leverages Proprietary RTB Technology to Connect Advertisers, Agencies, Publishers, Mobile Ad Networks & Other Exchanges for Real-Time Bidding on Content Inventory in Latin America and Worldwide London & Buenos Aires (PRWEB) November 19, 2013 StartMeApp (http://www.StartMeApp.com), the global mobile advertising innovator and Latin America’s leader in mobile advertising, today announced the launch of StartMeApp Mobile RTB Exchange, connecting...

2013-11-07 16:28:10

Highlights Momentum in Mobile Advertising, Zero Tolerance for Fraud, and Evolution of Programmatic Advertising NEW YORK, Nov. 7, 2013 /PRNewswire/ -- AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, hosted its fourth annual AppNexus Summit NYC yesterday at The Times Center in Manhattan. The event, the company's largest to date, was attended by more than 500 industry leaders and featured speakers from some of the world's most...

2013-11-05 20:21:53

~ Online video fastest growing, outperforming all segments to attain 34% market share by 2018 SYDNEY, Nov. 5, 2013 /PRNewswire/ -- Australia's online general advertising market grew a robust 12% in the last 12 months to reach $862 million in June 2013. Online video was the fastest growing type of online general advertising inventory, accounting for 15% of overall online general advertising revenues, up from 11% in 2012. Social media accounted for 11% of the overall market, up from 9%...

Google's Doubleclick Will Now Sell Facebook Ads
2013-10-21 03:40:15

redOrbit Staff & Wire Reports - Your Universe Online Despite a somewhat contentious history between the two, Google and Facebook announced on Friday that their respective advertising arms had agreed to a deal that would make them marketing partners. According to TechCrunch author Josh Constine, customers using the Google-owned DoubleClick online ad-placement service will soon be able to purchase re-targeted ads on Facebook Exchange (FBX), the social network’s marketing platform....

2013-06-06 16:24:39

Summit Demonstrates AppNexus' Rapid Global Expansion and Commitment to Europe with Strategic Global Hires, Deepened Partnerships and Product Updates LONDON, June 6, 2013 /PRNewswire/ -- AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, today hosted its first-ever European Summit in London. The event - which was attended by nearly 500 industry leaders from some of the world's most influential online advertising companies...