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Latest Ad serving Stories

2014-09-29 23:07:17

Jivox IQ Data-Driven Ad Platform to Deliver Rich Media Display Ads Within Atlas Ecosystem San Mateo, Calif., (PRWEB) September 29, 2014 Jivox, provider of the leading ad platform for data-driven dynamic advertising, today announced it has partnered with Atlas, a Facebook Company, to enable personalized, rich media ads to be served, tracked and measured within Atlas. Jivox’s flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace...

2014-09-24 23:12:44

Ad-Juster, Inc. (http://www.ad-juster.com), the leader in 3rd party ad reporting and discrepancy management, is announcing a re-release of Auto AdJust 2.0 for the DFP Premium clients. Auto AdJust is the only system of its kind to offer opt-in automatic ad pacing and buffering adjustments made directly to ad server. Poway, CA (PRWEB) September 24, 2014 Ad-Juster, Inc. (http://www.ad-juster.com), the leader in 3rd party ad reporting and discrepancy management, is announcing a re-release of...

2014-09-19 20:21:33

LOS ANGELES, Sept. 19, 2014 /PRNewswire-iReach/ -- CDNPAL Media Network has released NginAd 1.0 OpenRTB Open Source Ad Server. NginAd ad server allows publishers and ad networks to leverage the power of programmatic Real Time Bidding (RTB) based advertising without using a hosted ad exchange. NginAd ad server is an open source product licensed under the GPL version 3 license and hosted on Github in the CDNPAL public source code account. NginAd uses the OpenRTB programmatic advetising...

2014-09-09 12:25:42

LONDON, September 9, 2014 /PRNewswire/ -- Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. (Photo: http://photos.prnewswire.com/prnh/20140909/705497 ) Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social,...

2014-09-04 08:26:15

Bearskin ensures brand safety, viewability and programmatic fraud detection LONDON, Sept. 4, 2014 /PRNewswire/ -- Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, today announced the launch of Bearskin, a state-of-the-art fraud detection solution that protects the full breadth of Adform's programmatic solutions, including its demand-side platform and publisher private marketplaces. A proprietary...

2014-08-23 23:02:49

Epom, a global provider of online ad serving and management solutions, has announced their Q2, 2014 results. (PRWEB) August 23, 2014 Epom, a global provider of online ad serving and management solutions, has announced their Q2, 2014 results, reporting over 120B monthly impressions and new ad serving functionality. According to the company’s official announcement, the volume of served ad impressions per month exceeded 120B in Q2, 2014 and is continuously growing. “Since we have added...

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-06-30 16:24:57

More than 500 sites impacting over 1% of all video ads NEW YORK, June 30, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving over 500 sites and impacting over 1% of all video ad impressions across the internet. Impression laundering conceals the actual URL where an ad appears by using 'front sites' that mask themselves as legitimate publishers, in order to...

2014-06-19 23:19:38

RealVu®, the industry leader in viewable impression ad serving and reporting, announces the successful launch of the RealVu Viewable Exchange for programmatic trading and Real Time Bidding (RTB). New York (PRWEB) June 19, 2014 RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater...

2014-06-03 23:02:53

Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R). Poway, CA (PRWEB) June 03, 2014 Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R)....


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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