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Latest Ad serving Stories

2014-09-09 12:25:42

LONDON, September 9, 2014 /PRNewswire/ -- Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. (Photo: http://photos.prnewswire.com/prnh/20140909/705497 ) Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social,...

2014-09-04 08:26:15

Bearskin ensures brand safety, viewability and programmatic fraud detection LONDON, Sept. 4, 2014 /PRNewswire/ -- Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, today announced the launch of Bearskin, a state-of-the-art fraud detection solution that protects the full breadth of Adform's programmatic solutions, including its demand-side platform and publisher private marketplaces. A proprietary...

2014-08-23 23:02:49

Epom, a global provider of online ad serving and management solutions, has announced their Q2, 2014 results. (PRWEB) August 23, 2014 Epom, a global provider of online ad serving and management solutions, has announced their Q2, 2014 results, reporting over 120B monthly impressions and new ad serving functionality. According to the company’s official announcement, the volume of served ad impressions per month exceeded 120B in Q2, 2014 and is continuously growing. “Since we have added...

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-06-30 16:24:57

More than 500 sites impacting over 1% of all video ads NEW YORK, June 30, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving over 500 sites and impacting over 1% of all video ad impressions across the internet. Impression laundering conceals the actual URL where an ad appears by using 'front sites' that mask themselves as legitimate publishers, in order to...

2014-06-19 23:19:38

RealVu®, the industry leader in viewable impression ad serving and reporting, announces the successful launch of the RealVu Viewable Exchange for programmatic trading and Real Time Bidding (RTB). New York (PRWEB) June 19, 2014 RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater...

2014-06-03 23:02:53

Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R). Poway, CA (PRWEB) June 03, 2014 Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R)....

2014-05-20 23:05:42

New Ad Formats Transform the Native Experience with Higher Engagement and ROI Redwood City, CA (PRWEB) May 20, 2014 Jivox, provider of the leading data-driven ad platform for developing and serving personalized advertising, today announced six new native ad formats that incorporate rich media features for a non-intrusive, highly interactive ad experience for consumers. Powered by Jivox IQ, the company’s award-winning rich media ad platform, the Jivox Native Ad units are first to bring...

2014-05-13 08:29:41

ALEXANDRIA, Va., May 13, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates today announced it will integrate comScore's validated Campaign Essentials (vCE), a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. vCE will provide Targeted Victory with enterprise campaign validation across its...

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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