Latest Ad serving Stories

LIQWID® whitepaper on dayparting reveals that click rate metrics vary by time of day, day of week, frequency as well as length of viewability and must be measured against unique viewers, not impressions. Liqwid Dayparting uses viewer’s local time, which varies for each viewer, for content delivery rather than a single point of time applied to all viewers, based on server location. Las Vegas, NV (PRWEB) May 21, 2013 LIQWID®, a brand of LeftsnRights, Inc., today released a...

Relationship Will Give Brand Advertisers Greater Ability to Reach Their Target Audiences Via Food Websites NEW YORK, May 21, 2013 /PRNewswire/ -- Food advertising network Gourmet Ads (www.gourmetads.com) announced today that AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, will be its ad server of record and will also power its ad exchange to help its food, grocery and packaged goods clients better engage with both household...

iMedia recognized Innovid's Video Ad Server technology's ability to to seamlessly deliver immersive video anywhere NEW YORK, May 14, 2013 /PRNewswire/ -- Innovid, the technology platform delivering immersive video advertising anywhere, announced that it has been named as a 2013 ASPY Awards winner in the 'Best Ad Product Innovation' category for its Video Ad Server and interactive video format iRoll. Innovid was selected from four additional finalists, including Gum Gum, New York...

App Developers Can Now Maximize Revenue with Video Advertising Across Mobile Experiences BURBANK, Calif., May 14, 2013 /PRNewswire/ -- Beachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising. Beachfront.iO is optimized to serve video ads across all mobile devices and tablets with near...

Epom has today launched Smart Ad Optimization, a new service that is aimed to maximize advertisers revenue by providing automatic ad campaigns optimization tools. (PRWEB) May 09, 2013 Epom, the international ad serving and ad management solutions provider, today launched Smart Ad Optimization, a new service that is aimed to maximize advertisers revenue by providing automatic ad campaigns optimization tools. It is a savvy combination of ad campaigns optimization and ad monetization....

DMG to use Amobee PULSE to monetize mobile advertising inventory for publishers and ad networks worldwide RA'ANANA, Israel and REDWOOD CITY, Calif., April 9, 2013 /PRNewswire/ -- Amobee, the global leader defining mobile advertising, and DMG (DSNR Media Group), a global ad network and provider of digital advertising solutions for online, mobile, and social, today announce their partnership to provide ad serving and mediation services to DMG's 500+ mobile publishers and ad networks...

Exclusive agreement creates new pool of Real Time Bidding (RTB) enabled impressions for AdConductor Demand Partners BURLINGTON, Mass., April 3, 2013 /PRNewswire/ -- AdConductor (www.adconductor.com), the yield maximizing platform for independent web publishers, today announced it has signed an agreement with RealVu® to offer Real Time Bidding (RTB) enabled in-view ad impressions. These in-view impression create a new class of programmatic premium inventory that preserves the...

Epom Market, which is mostly known for its display ad network announced about innovating and updating mobile division. It now covers all verticals and countries, unites top quality publishers with direct advertisers, providing them with turnkey set of tools for monetizing their apps and mobile sites. (PRWEB) March 23, 2013 Epom, the global ad serving and management solutions provider, has announced the launch of company’s mobile ad network division within its featured ad exchange Epom...

New In-View Product Assures Total Viewability for Display Campaigns SAN DIEGO and NEW YORK, Feb. 28, 2013 /PRNewswire/ -- Adconion Direct (http://www.adconiondirect.com), an industry leader in cross channel digital advertising, announced the launch of their In-View product. This is the latest product in a continued series of innovations from Adconion Direct. Their In-View product guarantees that advertisers will only pay for impressions that are validated viewable by comScore or an...

Epom has today announced new management functionality which allows running private exchange ad networks based on the Epom Enterprise Ad Server. (PRWEB) February 21, 2013 Epom, the international ad serving and ad management solutions provider, has today announced new management functionality which allows running private exchange ad networks based on the Epom Enterprise Ad Server. Previously it was possible to run only blind networks. However, with growing popularity of private ad exchanges...