Quantcast

Latest Ad serving Stories

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-06-30 16:24:57

More than 500 sites impacting over 1% of all video ads NEW YORK, June 30, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving over 500 sites and impacting over 1% of all video ad impressions across the internet. Impression laundering conceals the actual URL where an ad appears by using 'front sites' that mask themselves as legitimate publishers, in order to...

2014-06-19 23:19:38

RealVu®, the industry leader in viewable impression ad serving and reporting, announces the successful launch of the RealVu Viewable Exchange for programmatic trading and Real Time Bidding (RTB). New York (PRWEB) June 19, 2014 RealVu’s new viewable exchange uses its patented Content Rendering Control (CRC) technology to determine in real time if an ad space is in view prior to bidding. Only ad spaces identified as in view are sent out for bid and purchase, providing greater...

2014-06-03 23:02:53

Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R). Poway, CA (PRWEB) June 03, 2014 Ad-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R)....

2014-05-20 23:05:42

New Ad Formats Transform the Native Experience with Higher Engagement and ROI Redwood City, CA (PRWEB) May 20, 2014 Jivox, provider of the leading data-driven ad platform for developing and serving personalized advertising, today announced six new native ad formats that incorporate rich media features for a non-intrusive, highly interactive ad experience for consumers. Powered by Jivox IQ, the company’s award-winning rich media ad platform, the Jivox Native Ad units are first to bring...

2014-05-13 08:29:41

ALEXANDRIA, Va., May 13, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates today announced it will integrate comScore's validated Campaign Essentials (vCE), a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. vCE will provide Targeted Victory with enterprise campaign validation across its...

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...

2014-03-20 23:03:47

AdPlugg's new ad rotator functionality allows bloggers and advertisers to benefit from the ability to share ad real estate between multiple ads. San Diego, CA (PRWEB) March 20, 2014 San Diego based online advertising company, AdPlugg, announced the release of a new ad rotator feature. The ad rotator feature allows for multiple ads to be rotated into a particular location on a web page. In addition, the display order of a column of ads can be rotated so that ads share the best...

2014-03-05 23:28:49

Significant interest from DSP businesses at MWC, 2014. Barcelona, Spain (PRWEB) March 05, 2014 Bidstalk, a leading mobile advertising solutions provider, who launched their innovative white-label mobile DSP solution for advertisers, agencies & ad networks and an intelligent Ad-Server for mobile app publishers, at Mobile World Congress 2014, have signed up over 20 new companies to their service. The Bidstalk solution cuts time to market by 80%, which allows agencies, media buyers, ad...

2014-02-25 08:26:41

New offices will offer U.S.-based clients access to Adform's Brand-Led Media Platform, the world's only programmatic platform specializing in rich-media ad formats LOS ANGELES, Feb. 25, 2014 /PRNewswire/ -- Adform (www.adform.com), the premier ad tech partner for Europe's media agencies, trading desks, advertisers and publishers, today announced the opening of sales and support offices in New York City and Los Angeles, California. The offices will support U.S.-based publishers...


Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
Related