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Last updated on April 16, 2014 at 1:21 EDT

Latest Ad:tech Stories

2014-04-10 04:21:27

LONDON, April 10, 2014 /PRNewswire/ -- Marketers must re-discover the essence of their brands and reduce their reliance on traditional advertising or risk becoming irrelevant, according to Omaid Hiwaizi, Geometry Global's Chief Strategy Officer. Hiwaizi, speaking ahead of leading a debate on brand building with Unilever and ITV at the iMedia Summit [http://www.imediasummit.co.uk ] later this month, said that marketers who fail to "re-think comms-led brand building" and...

2014-03-26 12:25:39

SAN MATEO, Calif., March 26, 2014 /PRNewswire/ -- Jeff Revoy, CEO of enterprise social media monitoring and management company Viralheat, and Jay Stocki, VP of Digital Solutions at Experian Marketing Services, will be speaking on the future of predictive social behavior at ad:tech San Francisco 2014. This session, titled "Social Media's Move to Predictive Behavior," will cover how businesses can use predictive social behavior to identify potential leads, increase ROI, and exceed sales...

2014-03-25 23:28:00

Pixe LLC is pleased to announce its second year of collaborating with the nation’s leading digital marketing event for marketing and technology professionals, ad:tech San Francisco, held between 26 March – 27 March 2014 at the Moscone Center West, San Francisco, CA. Columbia, MD (PRWEB) March 25, 2014 Pixe LLC is pleased to announce its second year of collaborating with the nation’s leading digital marketing event for marketing and technology professionals, ad:tech San Francisco....

2014-03-24 23:01:23

Session to Educate Digital Advertisers on How to Leverage Big Data to Drive Better, Faster Decisions In Real-Time Cupertino, Calif (PRWEB) March 24, 2014 ParStream, provider of the Real-time Database for Fast Data Analytics, and CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), join forces at ad:tech 2014 to educate attendees on the value of utilizing big data in online advertising. CAKE’s SaaS platform provides marketing intelligence...

2014-03-24 23:00:10

EVP heads to San Francisco to talk about trends in digital marketing, live event activations, and advertising. San Francisco, CA (PRWEB) March 25, 2014 Sam Santarelli, EVP at Brightline Interactive, will speak at ad:tech in San Francisco on March 27th. In “Overstimulated: Winning over the Jaded Audience,” the seasoned advertising and digital expert will advise attendees about integrating advanced technology to create lasting brand impressions. The session will take place at 1:15 PM at...

2014-03-18 23:34:43

Qubole Will Demonstrate Big Data-as-a-Service Platform in New Delhi, New York City and San Francisco Mountain View, CA (PRWEB) March 18, 2014 Upcoming industry conferences in three cities will welcome delegates from Qubole™, a leading provider of the next generation Cloud Big Data platform. In New Delhi, India, Qubole’s Query Processing Lead engineer, Sivaramakrishnan Narayanan, will join Shailesh Garg of digital media customer Komli to present ‘Big Data Analytics for Online...

2014-02-06 23:27:37

Zuberance Founder & CEO Lauded as Advocate Marketing Thought-Leader San Carlos, CA (PRWEB) February 06, 2014 Rob Fuggetta, founder /CEO of Zuberance and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” (Wiley, 2012) has been named a Top 40+ Digital Marketing Strategist by the Online Marketing Institute (OMI), the worldwide eLearning leader in digital marketing education OMI’s annual list of the Top 40+ Digital Marketing Strategists is...

2014-01-28 12:27:06

- Experience a 2-day journey into the future of digital marketing with those creating it SHANGHAI, Jan. 28, 2014 /PRNewswire/ -- Asia's premiere digital marketing, media and advertising event -- ad:tech -- is back in China this year, taking place from 26-27 June at Kerry Hotel Pudong Shanghai. As the largest and most successful show and conference event for the international digital marketing and technology industry, ad:tech provides digital marketing and media professionals with...

2014-01-23 16:22:50

LONDON, January 23, 2014 /PRNewswire/ -- Bettina Sherick, 20th Century Fox's SVP Strategic Digital Marketing and acclaimed advertising creative Dave Trott are the latest heavyweight speakers to confirm for the invite-only iMedia Summit at London's BAFTA venue on 24 April. Correction note: In our previous release we named Bettina Sherick as 20th Century Fox "marketing chief" which is misleading. The correct title for Bettina Sherick is SVP, Digital Strategic Marketing,...

2014-01-22 04:20:47

LONDON, January 22, 2014 /PRNewswire/ -- Bettina Sherick, 20th Century Fox's SVP Strategic Digital Marketing and acclaimed advertising creative Dave Trott are the latest heavyweight speakers to confirm for the invite-only iMedia Summit at London's BAFTA venue on 24 April. LA-based Sherick heads up 20th Century Fox's global digital marketing and content development strategy for theatrical releases and will provide the inside-track on the Hollywood studio's content-driven...