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Last updated on April 16, 2014 at 5:31 EDT

Latest Ad Tracking Stories

2014-01-30 16:25:06

Socratic's two-phase approach using The Bruzzone Model(TM) delivers the industry's most valid, sensitive commercial diagnostics SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- Marketing research leader Socratic Technologies, Inc. launches the 21st consecutive year tracking effectiveness of Super Bowl ads using the renowned Bruzzone Model(TM) to measure not just whether an ad is appealing, but why. The thorough two-phase approach distinguishes itself as the industry's most complete...

2013-12-13 23:24:54

Adinnovation, a Japanese mobile advertising leader, announced the release of HITRACKING, a new mobile app and ad tracking solution available today. In-depth app usage, event, and ad revenue reporting after the implementation of one SDK. Tokyo, Japan (PRWEB) December 13, 2013 Japanese mobile advertising leader, Adinnovation, announced the release of HITRACKING, a new mobile app and ad tracking solution available today. HITRACKING brings in-depth mobile app and advertising tracking across...

2013-11-06 08:25:21

NGM Media LLC is opening its highly profitable performance-driven lead-generation and digital marketing tools to Advertisers, Publishers, Ad Networks, Media Buyers, Email Marketers and Ad Agencies at Ad:Tech Stand 222. Stop by to learn more BOCA RATON, Fla., Nov. 6, 2013 /PRNewswire/ -- "We take the risks for our clients. NGM Media advertisers pay only for results, and never again have to lose money or take unnecessary risks," says Isaac Klein, NGM's CEO. "Whether it's CPC, CPA or...

2013-09-19 23:33:42

In response to an article published by USA TODAY, fishbat, a leader in online marketing companies, discusses how Google’s new ad tracking system will change online marketing. Bohemia, NY (PRWEB) September 19, 2013 fishbat, a leader in online marketing companies, responds to an article published on September 17th by USA TODAY, which details how Google’s new anonymous tracking system, “AdID,” will change the infrastructure of online marketing by giving consumers more freedom in...

2013-06-12 23:04:31

Top Three Mobile Advertisers: Amazon, Toyota, Google; Competitrack Launches Mobile Ad Monitoring to Track Growing Sector New York, NY (PRWEB) June 12, 2013 Mobile advertising has reached critical mass: Ninety four of the top 100 U.S. advertisers have run mobile ads in the last nine months. Mid-sized and small brands are on board, too: 64% of the top 1,000 brands have run mobile ads, according to Competitrack´s new study of mobile advertising. “Monitoring Our Mobile Future”...

2013-05-09 23:51:30

DealerCenter, an established DMS solution, has added a new online marketing suite to its product offering providing additional options to fulfill auto dealers´ website and online advertising needs. Los Angeles, CA (PRWEB) May 08, 2013 DealerCenter, a dealer management system (DMS) product from technology innovator Nowcom Corporation, announces the launch of a new online marketing suite. The online marketing suite includes a new collection of Dealer Website template designs and color...

2013-04-29 12:26:14

Leading mobile marketing platform celebrates the official replacement of UDID with Apple's IFA standard with recommendations for mobile marketers SAN FRANCISCO, April 29, 2013 /PRNewswire/ -- Today, TapSense, a leading mobile marketing platform, announces that it will offer recommendations and complimentary consulting to marketers following the end of Apple's acceptance of apps with UDID (Unique Device Identifier) on May 1(st), 2013. This week, apps that collect UDID information...

2012-12-13 08:30:17

BOSTON, Dec. 13, 2012 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines centralized media buying power with advanced optimization technology, today released a powerful reporting and analytics dashboard for tracking mobile app advertising performance and media spend. The Fiksu Platform also now features real-time bidding (RTB) ad buying capabilities and the most technologically advanced approach to attribution and...

2012-10-17 11:22:09

COLUMBIA, Md., Oct. 17, 2012 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) announced today that it is partnering with GfK MRI and Media Monitors to boost radio's presence in marketing mix models and help advertisers gain better insights in to radio's return on investment (ROI). Arbitron's model-ready PPM radio ratings data will be available immediately in GfK MRI's Granularity portal currently used by modelers. Additionally, Arbitron has reached an agreement with Media Monitors to link PPM...

2010-01-21 08:47:00

VICTORIA, BC, Jan. 21 /PRNewswire/ - Neverblue, a premier global lead generation network announced today the public launch of its Server-to-Server (S2S) tracking system. S2S technologies are aimed at minimizing lead tracking issues which can be created by consumer browser settings, mobile browsers, new web browsers and plug-ins that block and/or remove cookies. "S2S is the latest addition to Neverblue's arsenal of tracking technologies" said Gavin Aitken, Director of Technology at Neverblue....