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Latest Ad Tracking Stories

2014-09-15 23:05:15

Media Industry Veteran to Lead Company’s New NYC Office New York, NY (PRWEB) September 15, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has announced the appointment of Alan Ives as its vice president sales and business development, North America. Ives will be based out of wywy’s newly opened New York office and will lead the company’s expansion to the U.S. market. Ives will be responsible for leading wywy’s sales...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-07-08 23:06:16

Company to Enter U.S. Market With Opening of New York Office (PRWEB) July 08, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. As part of this acquisition, wywy is expanding into the U.S. market with the opening of a new office in New...

2014-01-30 16:25:06

Socratic's two-phase approach using The Bruzzone Model(TM) delivers the industry's most valid, sensitive commercial diagnostics SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- Marketing research leader Socratic Technologies, Inc. launches the 21st consecutive year tracking effectiveness of Super Bowl ads using the renowned Bruzzone Model(TM) to measure not just whether an ad is appealing, but why. The thorough two-phase approach distinguishes itself as the industry's most complete...

2013-12-13 23:24:54

Adinnovation, a Japanese mobile advertising leader, announced the release of HITRACKING, a new mobile app and ad tracking solution available today. In-depth app usage, event, and ad revenue reporting after the implementation of one SDK. Tokyo, Japan (PRWEB) December 13, 2013 Japanese mobile advertising leader, Adinnovation, announced the release of HITRACKING, a new mobile app and ad tracking solution available today. HITRACKING brings in-depth mobile app and advertising tracking across...

2013-09-19 23:33:42

In response to an article published by USA TODAY, fishbat, a leader in online marketing companies, discusses how Google’s new ad tracking system will change online marketing. Bohemia, NY (PRWEB) September 19, 2013 fishbat, a leader in online marketing companies, responds to an article published on September 17th by USA TODAY, which details how Google’s new anonymous tracking system, “AdID,” will change the infrastructure of online marketing by giving consumers more freedom in...

2013-06-12 23:04:31

Top Three Mobile Advertisers: Amazon, Toyota, Google; Competitrack Launches Mobile Ad Monitoring to Track Growing Sector New York, NY (PRWEB) June 12, 2013 Mobile advertising has reached critical mass: Ninety four of the top 100 U.S. advertisers have run mobile ads in the last nine months. Mid-sized and small brands are on board, too: 64% of the top 1,000 brands have run mobile ads, according to Competitrack´s new study of mobile advertising. “Monitoring Our Mobile Future”...

2013-05-09 23:51:30

DealerCenter, an established DMS solution, has added a new online marketing suite to its product offering providing additional options to fulfill auto dealers´ website and online advertising needs. Los Angeles, CA (PRWEB) May 08, 2013 DealerCenter, a dealer management system (DMS) product from technology innovator Nowcom Corporation, announces the launch of a new online marketing suite. The online marketing suite includes a new collection of Dealer Website template designs and color...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'