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Last updated on April 18, 2014 at 21:21 EDT

Latest Adlucent Stories

2013-02-20 16:24:28

AUSTIN, Texas, Feb. 20, 2013 /PRNewswire/ -- Adlucent today announced that it will host the 2013 Adlucent Client Summit on February 21 - 22 at the Hyatt Regency in Austin. The sold-out event assembles the nation's top marketing and merchandising professionals to share, connect and learn from industry experts, the Adlucent team and each other during two full days of data-driven keynotes, interactive sessions and fun networking activities. The full agenda, including sessions on topics such...

2013-02-06 16:27:55

AUSTIN, Texas, Feb. 6, 2013 /PRNewswire/ -- Adlucent today announced that the Wasserstrom Company, one of the largest restaurant suppliers and distributors of foodservice products, has achieved sustained profitable growth, year over year, through its partnership with Adlucent. By uniquely targeting Wasserstrom's corporate and "public" segments, Adlucent has been able to drive triple-digit year-over-year revenue growth for Wasserstrom while maintaining a consistent cost of sale....

2012-12-20 12:25:31

AUSTIN, Texas, Dec. 20, 2012 /PRNewswire/ -- Adlucent today unveiled new data on the growth and performance of Google Shopping Product Listing Ads (PLAs) this holiday season. The data shows that Google's recent transition to Google Shopping has driven explosive growth for the PLA search ad unit and is rapidly changing the way that shoppers engage brands through search. Key findings from the analysis, which covers hundreds of millions of searches over the primary holiday buying weeks,...

2012-11-28 16:27:07

AUSTIN, Texas, Nov. 28, 2012 /PRNewswire/ -- Holiday 2012 is off to a tremendous start for online retail. According to comScore, holiday shoppers spent a record $1 billion online on Black Friday (up 28% from 2011) and nearly $1.5 billion online on Cyber Monday (up 17% from 2011) in the heaviest online shopping day in history. And the season is even sweeter for Adlucent clients who have embraced predictive technologies and new ad units such as Product Listing Ads (PLAs) to drive unprecedented...

2012-11-12 12:28:05

AUSTIN, Texas, Nov. 12, 2012 /PRNewswire/ -- Adlucent today announced that it has been selected as a Top Workplace by the Austin American-Statesman. The award, which is determined solely by employee feedback, picks out the companies who most successfully foster organizational health and employee engagement. Adlucent rose to the top in the areas that make a company great, including leadership and direction, ethics and values, and how well employees are treated. The recognition...

2012-11-01 11:25:06

AUSTIN, Texas, Nov. 1, 2012 /PRNewswire/ -- Adlucent today announced that BabyEarth has added significant reach and revenue to its paid search program by leveraging Adlucent to manage and optimize Google Shopping Product Listing Ads (PLAs). BabyEarth, which first launched PLAs in August 2011, switched to Adlucent in June 2012 to grow revenue for both text ads and PLAs. Adlucent's Precision Product Matching(TM) technology and approach have quickly allowed BabyEarth to create reach...

2012-10-19 11:22:28

AUSTIN, Texas, Oct. 19, 2012 /PRNewswire/ -- Adlucent announced today that it has been named to the Austin Business Journal 2012 FAST 50 as one of the fastest growing private companies. The award picks out the businesses who have posted impressive revenue growth over the past three years. Adlucent, which recently relocated its headquarters to a former movie theatre at 2900 S. Congress, has grown to 85 employees and is on track to post 50% year-over-year growth in 2012. "Adlucent sits at...

2012-08-09 10:24:33

AUSTIN, Texas, Aug. 9, 2012 /PRNewswire/ -- Adlucent announced today that its CEO and marquee client Free People have been selected to speak at the prestigious and highly anticipated eTail Boston 2012 conference taking place August 13 - 16. These retail thought leaders have been tapped to share their experiences and insights on the most important topics in retail today - from paid search strategies and customer acquisition to the explosion of mobile and tablets. "eTail is a premier...

2012-06-14 10:21:33

AUSTIN, Texas, June 14, 2012 /PRNewswire/ -- Adlucent, a leader in retail search marketing and analytics, today announced the appointment of Angela Vasquez as Chief Financial Officer. Vasquez brings more than 15 years of strategic financial leadership to Adlucent, including senior roles at technology leaders Dell, Vignette and McAfee. In her new role, she will lead all aspects of Adlucent's financial, legal and human resources operations as the company continues to rapidly expand...

2012-03-27 06:25:22

AUSTIN, Texas, March 27, 2012 /PRNewswire/ -- Adlucent, a performance-based marketing technology and analytics agency, has been named to Advertising Age's "Best Places to Work." Adlucent partners with retailers to give them a competitive advantage in acquiring new customers and growing profitable revenue through paid search marketing and shopping analytics. Adlucent won the Ad Age award in its first year of eligibility after winning "Best Places to Work" in Austin for four years running. The...