Latest AdMob Stories

2010-06-10 13:22:16

On Wednesday, Google lashed out against Apple's new iAd service launching with the iPhone 4, saying it would effectively prevent the Internet search giant from placing ads inside iPhone applications. Omar Hamoui, founder of AdMob, a mobile advertising startup, said Apple's new terms of service for application developers would bar the use of AdMob or Google advertising solutions on the hot-selling smartphones. Google has been vying for a position with Apple in its nascent mobile advertising...

2010-05-22 07:10:00

After rumors that Google was headed for a major court battle with government officials over a $750 million deal to buy out mobile advertising rival AdMob, US antitrust regulators finally gave Google the go ahead to buy the company after months of delays. The Federal Trade Commission (FTC) said it unanimously decided to approve the deal mainly because of Apple Inc's recent push into the $600 million mobile advertising market in the US. The ruling brings the six-month antitrust investigation...

2010-05-21 14:06:00

WASHINGTON, May 21 /PRNewswire-USNewswire/ -- The Federal Trade Commission's decision allowing the $750 million deal for Google to buy mobile advertising company AdMob is anticompetitive and bad for consumers, Consumer Watchdog said today. "The FTC is allowing the two dominant companies in mobile advertising to combine in a monopolistic juggernaut against the third-place company, owned by Apple," said John M. Simpson. "How this possibly can be construed as promoting competition is...

2010-04-21 12:21:00

WASHINGTON, April 21 /PRNewswire-USNewswire/ -- Consumer Watchdog today called on the U.S. Department of Justice to launch a broad antitrust action against Google seeking remedial action that could include breaking the Internet giant into separate companies. The letter from John M. Simpson, consumer advocate with the nonpartisan, nonprofit group, praised the DOJ for its opposition to the Google Books case and the Federal Trade Commission's intense investigation of the proposed $750...

2009-12-29 09:43:10

Consumer Watchdog and the Center for Digital Democracy pushed for the US Federal Trade Commission (FTC) to block Google's proposed acquisition of the mobile advertising company AdMob (a provider of advertising services for mobile phones) on Monday. In a joint letter sent to the FTC, both groups urged the FTC to stop Google from acquiring AdMob on the basis of antitrust and privacy related issues. The groups posed that the deal would create privacy concerns and also "substantially lessen...

2009-12-28 09:28:00

Deal to Buy Mobile Advertising Company Is Anti-Competitive And Raises Privacy Concerns WASHINGTON, Dec. 28 /PRNewswire-USNewswire/ -- Two consumer groups today asked the Federal Trade Commission to block Google's $750 million deal to buy AdMob, a mobile advertising company, on anti-trust grounds. In addition, the groups said, the proposed acquisition raises privacy concerns that the Commission must address. In a joint letter to the FTC, Consumer Watchdog and the Center for Digital...

2009-11-10 05:45:00

With the much anticipated integration of smartphones and handheld devices into primary computers coming to full fruition, Google is working to have an equally strong foothold in the cell phone market as it does in the Internet. The search engine giant announced a new deal on Monday to buy mobile ad network AdMob for $750 million in stock to ramp up its efforts to sell advertising on cell phones, reported Reuters. Google bought its current mobile ad delivery system DoubleClick Mobile through...

2009-06-26 05:35:00

Apple's hot new iPhone and the iPod Touch have tens of thousands of applications available, although a report published on Thursday reveals that a limited amount of them are expected to draw widespread usage, the AFP reported. A tracking project conducted by AdMob monitored more than 2,300 applications for the iPhone and iPod Touch utilized by more than 15 million members in its network. In May, AdMob discovered that five percent, or 116, of the applications had more than 100,000 active...

2008-10-22 00:00:10

AdMob, the world's largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led by Sequoia Capital's Growth Fund with existing investor Accel Partners participating, to expand its global leadership position. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008....

2008-10-16 00:00:08

AdMob, the world's largest mobile advertising marketplace, today highlighted the rapid and global growth of mobile Web and application usage over the past year in their September 2008 AdMob Mobile Metrics Report. The growth is widely distributed with 34 countries sending more than 10 million ad requests to AdMob's network in September 2008, compared to only 16 countries in September 2007. This month marks the one year anniversary of the report and in that time the number of monthly ad...

Word of the Day
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.