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Latest adMobix Inc. Stories

2014-08-09 23:02:00

The release of the Yocto Programmatic Demand Side Platform (DSP) at the Affiliate Summit East will allow marketers to specifically target their audience down to the smallest detail

2014-02-24 23:30:39

Just in time for Mobile World Congress, adMobix is releasing "Yocto", a programmatic buying platform that connects media buyers to users targeted at 25 high-level targeting points and


Word of the Day
upstander
  • A person who stands up for something, as contrasted to a bystander who remains inactive.
  • One of the upright handlebars on a traditional Inuit sled.
The word 'upstander' in the first sense here is a play on the word 'bystander' and the idea of 'standing up' for something.