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2011-03-08 07:00:00

ESCONDIDO, Calif., March 8, 2011 /PRNewswire/ -- Google has made yet another update to its ever-changing algorithm, and this time it is a change that will affect a whopping 11.8 percent of its search results. Last week, Google announced its latest algorithm change will decrease the rankings for sites with a reputation for having low-quality or second-hand content. These sites are often called "content farms" or "scraper" sites, and although Google has declined to specifically name the...

2011-02-08 07:10:00

NEW YORK, Feb. 8, 2011 /PRNewswire/ -- RevHarvest takes the old online advertising model of being paid on a CPC (cost per click) or CPM (cost per thousand impressions) basis and expands on it, offering publishers the opportunity to run ads on a performance basis, that are optimized in real time based on which is earning the most. RevHarvest does this by not only tracking clicks and impressions but also conversions and sales. This allows them to consistently place the most effective ads on a...

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2011-01-22 08:57:05

Google announced Friday that it has made it harder for spam-packed websites to rank high up in results pages on the world's leading Internet search engine. While the amount of "webspam" in search results is less than half what it was five years ago, Google has seen a slight increase in recent months, according to Google principal engineer Matt Cutts. "Webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate...

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2010-12-03 09:30:00

Google has vowed to ramp up the battle against online piracy and copyright infringement, announcing four new policy changes to help deal with the offending content. "As the web has grown, we have seen a growing number of issues relating to infringing content," Google General Counsel Kent Walker said in a Thursday post to the Menlo Park, California tech company's Public Policy Blog. "We respond expeditiously to requests to remove such content from our services, and have been improving our...

2010-10-04 07:00:00

BOSTON, Oct. 4 /PRNewswire/ -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Marc Schraer, formerly Team Manager, Agency Sales and Account Management at DoubleClick, a division of Google, has joined the company as its Senior Vice President of Sales and Account Management. The company also announced today the appointment of Kurt Abrahamson, CEO of Social Media and Google veteran, to its...

2010-09-13 08:56:00

LONDON, September 14, 2010 /PRNewswire/ -- Search giant to run free sessions as part of its Google Ads Factory tour, including what's next for display, mobile and video. Google head of YouTube and display will discuss the future of advertising online. As a partner of ad:tech, Google will be running free-to-attend sessions as part of the Google Ads Factory tour. Over the two days, the tour will look at how best to utilise Google's advertising solutions in four main product areas:...

2010-07-19 07:00:00

MOUNTAIN VIEW, Calif., July 19 /PRNewswire/ -- Pixazza, Inc., a web service that is changing the way that consumers interact with images on the web, today announced its self-serve publishing tool to allow publishers and bloggers to annotate their own website images using the Pixazza platform. With the new self-serve tools, publishers of any size can take advantage of Pixazza's unique ability to turn existing, static images into useful and relevant interactive content, while generating...

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2010-06-14 07:40:00

Trying to have an impact in the brave new world of web advertising? You could match an ad to a web page's content "“ such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up graphics and video. But don't waste your marketing budget putting the two strategies together. The first large-scale study looking at thousands of online ad campaigns says that in combination, these approaches make viewers feel like their privacy is being invaded...

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2010-05-25 06:12:39

Internet search giant Google Inc. disclosed on Monday one of its financial secrets, revealing how the company splits revenue with Web sites that display its online ads. Google said such Web sites and makers of online content receive more than half the revenue from AdSense advertising deals.  The company disclosed the information "in the spirit of greater transparency," wrote Neal Mohan, Google's vice president of product management, in a blog post. "We hope this additional transparency...

2010-02-11 02:00:00

LONDON, February 11 /PRNewswire/ -- - Worlds-Leading Ad Network Will Complement User-Defined TelAds Functionality Continuing its mission to develop its service for the benefit of its community, Telnic (http://telnic.tel), the organization behind the award-winning .tel domain, today announced that Google AdSense will be supported in .tel names by the end of March 2010. Google AdSense is a free program that enables website publishers of all sizes to display relevant Google...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
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