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2008-10-07 03:00:11

By Anonymous As Gooqle celebrates its 10th anniversary this month, what is the main marketing challenge you face? Measurability. We want to be able to gauge the success of our campaigns, not just in terms of the brand, but also the influence our marketing activity has on perceptions of Google, its effectiveness and, ultimately, its ROI. Describe the marketing team in three words. Driven, talented, smart. What are the perks of the job? A free restaurant, an annual ski trip and summer...

2008-10-06 12:00:19

Vidsense, the Web's largest video ad network, announces an online initiative that puts the legendary stars of television and film to work on behalf of non-profit organizations across America. "Non-profits are the true social networks," says Vidsense CEO Jaffer Ali. "But the hard realities of today's economy really hurt them and those they serve. Vidsense can help revitalize these organizations online through an initiative that we call the Good Works Better Alliance." The concept...

2008-09-30 03:00:15

By Blyth, Alex Google's entrance into the affiliate marketing space is set to shake up the sector. Alex Blyth examines the potential impact of the search giant's latest move. When Google acquired Performics in March this year, the realisation dawned that with one acquisition, the search engine giant could change the entire affiliate marketing sector. After all, Performics is a big player in the US affiliate marketing world, and Google had paid $3.1 billion (Pounds 1.6 billion) for its...

2008-09-24 03:00:15

By Anonymous Google released its Knol product to the public in late July, after months of beta testing. The project is a site that hosts many knols (units of knowledge) written by "topic experts" about a variety of subjects. Through a process called "moderated collaboration," readers can offer suggested edits to a knol, which the author can accept, modify, or reject before these edits are released to the public. According to the official Google blog, "Knols include strong community tools...

2008-09-15 12:00:15

Vidsense, the Web's largest video ad network, has produced a special video presentation (http://ads.vidsense.com/r/212/l/qg72s1) that shows social networks how to add tangible value to their sites and transform their impressive reach into real dollars. The explosive growth of Facebook and other social networking sites should by any measure represent a cornucopia of advertising opportunities. Turns out, however, that the very hyper-personalization that defines and drives social networks...

2008-09-14 12:00:13

By Joe Nocera A few days ago, a lawyer representing an entrepreneur called Dan Savage sent the U.S. Department of Justice a nine-page, 4,000-word letter. Savage, 59, runs Sourcetool.com, a business-to-business Web site that acts as a directory, listing - and ranking - hundreds of thousands of companies that sell industrial products. Like many Internet entrepreneurs, Savage, who started his company in 2005, built his business model around Google. Using Google's AdWords program, he proposed...

2008-09-02 12:00:19

"In a word, Vidsense delivers." That's how Tom Cunniff, VP Director of Interactive Communications for Combe Incorporated, summarized the results of a recent online promotion for Just for Men's Touch of Gray. As the Web's largest video ad network, Vidsense delivered nearly 165,000 qualified visitors directly to Touch of Gray's website over the span of just two weeks! What makes this case study so extraordinary, however, is in how vividly it illustrates the fundamental differences between...

2008-09-02 03:00:15

By Walmsley, Andrew The story of David and Goliath has attracted people over the generations, for its tale of hope for the small guy, triumph in adversity, overcoming the odds. Likewise, the Carthaginian commander Hannibal is remembered not only for the terrible film with Oliver Reed, but also by military tacticians for his victory at Cannae, where he destroyeda Roman armythat massively out-numbered his own. The celebration of the underdog reflects our need for heroes, but also our desire...

2008-08-13 15:00:24

By GILES TURNBULL Google has launched Knol (www.knol.google.com), a new service aimed at people who want to share what they know. It's a bit like writing a new encyclopedia, except that anyone can chip in. And yes, it's a bit like www.wikipedia.com, but with more control. Wikipedia allows anyone to edit any page and is constantly Aghting off vandalism; Knol gives control over each page to its creator. Other people can contribute and add comments, but the creator decides whether...

2008-08-01 00:03:20

By Steve Lawson AFTER eight months in the testing, Google have finally unveiled what they hope is a serious competitor to Wikipedia. The idea behind knol (http://knol.google.com/k#) is that users share their specialised knowledge ("knol" - geddit?) in a wiki format. Each knol is created by an author or team who receive attribution and can insert AdSense ads on their pages to receive a share of the revenue. Any reader can suggest changes to a knol, but edits must first pass through a...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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