Latest AdTruth Stories

SCOTTSDALE, ARIZ., Jan. 31, 2012 /PRNewswire/ -- In conjunction with Data Privacy Day, AdTruth(TM) - a division of 41st Parameter and the global leader of cookie-free, pro-privacy device recognition - today announced it has become a member of the World Wide Web Consortium (W3C). AdTruth has joined the organization's Tracking Protection Working Group to help drive the W3C's efforts to balance users' privacy preferences with their desire for a personalized Web experience....

SCOTTSDALE, Ariz., Nov. 8, 2011 /PRNewswire/ -- AdTruth(TM), a pro-privacy device recognition initiative within 41st Parameter, today announced that behavioral commerce leader SteelHouse has selected AdTruth to counteract the declining performance of cookie-based tracking. SteelHouse will use AdTruth to enhance customer retention, strengthen its retargeting efforts and improve the performance of its onsite offers. The AdTruth technology - currently in pilot - will be fully deployed in Q1...

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- AdTruth(TM), a pro-privacy device recognition technology initiative within 41st Parameter, has unveiled the first implementation of Mozilla's Do Not Track (DNT:1) by a company actively developing audience tracking technology. The live demo can be seen in person in booth #2046 at ad:tech. "We take privacy extremely seriously," said Geoff Gieron, business development strategist at AdTruth. "Too many vendors look to obey the letter - but not the spirit -...

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- AdTruth(TM), a pro-privacy tracking technology initiative within 41st Parameter - the leading provider of online cross-channel fraud detection and prevention solutions - has become an Associate Member of the Internet Advertising Bureau (IAB). AdTruth was created to augment the performance of cookies while maintaining a commitment to protecting user privacy. AdTruth offers patented device identification technology that operates without collecting any...