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United States Leads The Way In Total Ad Spending Per Capita

United States Leads The Way In Total Ad Spending Per Capita

Peter Suciu for redOrbit.com - Your Universe Online If it seems like it is impossible to escape ads, especially online and on mobile devices, there could be a reason. Advertisers spend a lot of money to reach eyeballs, and the United States...

Latest Advertising Stories

2014-07-11 04:20:16

Nationwide truckwraps manufacturer JMR Graphicscomments on an article discussing how British Airways won the Direct Lions Grand Prix with their out-of-home advertisement using digital billboards. CENTRAL ISLIP, N.Y., July 11, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide truck wraps manufacturer, responds to an article published by AdWeek on British Airways' creative out-of-home advertisement that recently won the Direct Lions Grand Prix. Logo:...

2014-07-10 16:24:01

-- Three quarters of internet users globally still watch TV daily -- 34% Canadians 'screen-stack' while watching TV -- Nearly 85% Canadians now watch online video on a digital device TORONTO, July 10, 2014 /CNW/ - While Canadians' love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and 'screen-stacking' - the use of multiple digital devices at the same time, according to global...

2014-07-10 12:34:06

Visitation to Branded Pharmaceutical Websites Continues to Produce Greatest Lifts RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore's survey data from 163 pharmaceutical studies, these benchmarks...

2014-07-10 12:28:08

Fernando Fascioli Promoted to President of McCann Worldgroup Latin America & Caribbean NEW YORK, July 10, 2014 /PRNewswire/ -- McCann Worldgroup today announced new leadership heading two of its international regions. Pablo Walker, who has been President of McCann Worldgroup Latin America & Caribbean, has been promoted to President of McCann Worldgroup Europe. Fernando Fascioli, who has been CEO of McCann Worldgroup Chile, has been promoted to succeed Walker as President of...

2014-07-10 12:21:27

Executive appointments made to support growing focus on the customer experience and global innovation DEARBORN, Mich., July 10, 2014 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced the promotion of several FordDirect employees, including the appointment of three employees to senior vice president: Senior Vice President of Digital Retail Solutions James Casazza; Senior Vice President of Customer Engagement John Gottschalk; and Senior...

2014-07-09 23:13:08

Because of Ezra, a local area nonprofit, works to increase awareness and funding to find a cure for neuroblastoma, a deadly childhood cancer. Tampa, FL (PRWEB) July 09, 2014 Deliver Media, an integrated marketing agency specializing in direct mail and internet marketing, and the marketing agency for Domino’s Pizza franchises nationwide, recently chose a local nonprofit organization to benefit from social media management and other marketing support free of charge. Because of Ezra, Inc....

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-07-09 23:05:48

The radio marketing company's real-time broadcast impressions counter found on its website passes the two billion mark over the July 4th break, building on its momentum from the early part of the year. New Haven, CT (PRWEB) July 09, 2014 CRN International this week reached the mark of two billion broadcast impressions so far in 2014 on behalf of its clients, continuing the momentum it built in the year’s first three months. The radio marketing company tracks broadcast impressions...

2014-07-09 23:04:48

4INFO’s AdHaven Bullseye MultiScreen Video enables precise, purchase-based ad targeting in mobile and online video formats with cross-platform measurement of sales lift at the UPC level. San Mateo, Calif (PRWEB) July 09, 2014 4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — introduces the ability to precisely target video ad campaigns across mobile and online screens and measure results that matters most: sales...

2014-07-09 23:03:59

Advertisers now have unlimited access to online advertising space through Colling Media. Scottsdale, Arizona (PRWEB) July 09, 2014 Colling Media, a leading advertising agency offers clients a hybrid of traditional advertising, digital media and lead generation that builds brands and drives short and long term revenue. This unique offering of strategy, delivery, and tracking is what is known as "Smart Advertising". As one advertiser put it, "On just the digital side, we used...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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