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2014-10-20 12:27:47

- New Division Led Globally by Rhys McLachlan, and by Robert Dalven in the U.S. NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Videology, one of the world's largest video advertising technology platforms, today announced the launch of a dedicated TV Practice, as the company continues its focus on bringing cross-screen advertising solutions to its clients, including agencies, advertisers and media companies. While currently more than 50% of Videology's revenue comes from television budgets, the...

2014-10-20 12:27:32

Former Head of McCann Worldgroup and IPG Mediabrands Brings Media, Marketing and Advertising Expertise NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas Inc. (NYSE: CBSO) today announced that Nick Brien, former global chairman and CEO of McCann Worldgroup, has been appointed to the Company's Board of Directors. Commenting on the appointment, Chief Executive Officer Jeremy Male said, "Nick is an accomplished executive and a global leader in media, marketing and...

2014-10-20 12:26:58

New brand highlights Company's leadership in out-of-home advertising NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company's transformation. "Outfront captures exactly who we are as a completely reenergized company and where we'll be with innovative technology and creativity for our advertising clients," said Jeremy Male, chief executive officer. "Our...

2014-10-20 12:20:46

CENTRAL ISLIP, N.Y., Oct. 20, 2014 /PRNewswire-iReach/ -- JMR Graphics, one of the most respected designers of 3M vinyl graphics in the country, helps businesses enhance their marketing campaigns by designing high-resolution vehicle wraps. The company creates, delivers, and installs car wraps everywhere in the continental United States. More businesses have been turning to JMR Graphics for their fleet graphics, which may be due to recent studies that show attractive company vehicles...

2014-10-20 08:39:42

Class of Ten Companies from Across the Globe Represent Best-in-Class Innovation in the Internet of Things - From Workplace and Wireless to Drones, Diagnostics, and Health Care NEW YORK, Oct. 20, 2014 /PRNewswire/ -- R/GA, the company for the connected age, has announced the 10 startups chosen for the second R/GA Accelerator, powered by Techstars. The 10 companies reflect the fast growing realm of the Internet of Things that is powering connected devices - from homes and cars to warehouses and...

2014-10-20 08:28:37

Goodman to join industry digital leaders as part of elite panel discussion focused on the expanding role of digital marketing in enhancing and measuring shopper marketing efforts along today's non-linear path to purchase. SOUTHFIELD, Mich., Oct. 20, 2014 /PRNewswire/ -- Shopper Marketing leader The Mars Agency announces the participation of its own Ethan Goodman, VP, Digital & Innovation, in this year's Special Who's Who Breakfast Presentation, "The New Path to Purchase: Using...

2014-10-20 08:28:33

New Offering from PubMatic and xAd Bolsters Mobile Programmatic Targeting Capabilities NEW YORK, Oct. 20, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform for leading publishers, and xAd, the industry's leading global location ad platform, today announced the launch of the first ever location-enabled private marketplace for premium mobile ad inventory. Expanding on the companies' shared location-verified mobile marketplace announced in May, this latest offering...

2014-10-20 08:28:18

REDMOND, Wash., Oct. 20, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in programmatic, performance-based advertising, today announced the appointment of Michael Foster to the role of Vice President, Demand Platform. Foster brings over 10 years of experience in the online advertising space to the role. He will be focused on strengthening and growing MediaAlpha's demand side partnerships to drive greater transparency and efficiency for media buyers in the...

2014-10-20 08:28:00

MUMBAI, India, DUBAI, UAE and SAN FRANCISCO, October 20, 2014 /PRNewswire/ -- Delivers 5X higher customer conversion rate with smart data led results;inks partnerships with key telcos across emerging markets Vserv, a leading mobile marketing platform across emerging markets, today announced a new business evolution and accompanying partnerships, all designed to lead the Smart Data revolution. With this, Vserv emerges as one of the leading...

2014-10-20 08:27:13

Automated Platform Brings Programmatic Beacon Advertising to Leading Retailers and Brands BOSTON, Oct. 20, 2014 /PRNewswire/ -- Mobile marketing technology company Swirl Networks Inc. today announced the launch of Swirl Ad Exchange (SWx(TM)), the world's first programmatic ad exchange for proximity-based in-store mobile marketing. Swirl's platform enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they...


Word of the Day
barghest
  • A goblin in English folklore, often appearing in the shape of a large dog and believed to portend imminent death or misfortune.
  • A ghost, wraith, hobgoblin, elf, or spirit.
The origin of 'barghest' is not known, but it may be from perhaps burh-ghest, town-ghost, or German Berg-geist (mountain spirit) or Bär-geist (bear-spirit).
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