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Last updated on April 21, 2014 at 5:21 EDT

Latest Advertising Stories

2014-04-07 23:29:58

Digital-Signage-China.com is a renowned digital signage advertising company which has been ranked top-10 among the most innovative businesses at many review sites. Today, the company introduces its top digital signage solutions for the customers worldwide. (PRWEB) April 07, 2014 Digital-Signage-China.com is a renowned digital signage advertising company which has been ranked top-10 among the most innovative businesses at many review sites. Today, the company introduces its top digital...

2014-04-07 23:23:02

Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers. New York, NY (PRWEB) April 07, 2014 Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined...

2014-04-07 12:38:45

NEW YORK, April 7, 2014 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a leading provider of digital engagement solutions, today announced the acquisition of NexGraph, LLC and the appointment of Key Compton as SVP, Data Products. The acquisition of the NexGraph team furthers the infrastructure-level investments that have been made in recent years to enhance the data and intelligence platform that forms the core of LiveEngage....

2014-04-07 12:29:30

NEW YORK, April 7, 2014 /PRNewswire/ -- SEW BRANDED, a New York based brand image and marketing consultancy has been awarded the IAC's "Outstanding Integrated Ad Campaign" award for its 1D + OD "Together Against Bullying" cause-marketing campaign, as announced online by The Web Marketing Association's IAC Awards. The campaign featured worldwide musical phenomenon One Direction, whose participation in the effort encouraged students to "Live Nice, Love Everyone, and Move Together...

2014-04-07 12:28:21

Boostability Announces Partnership Opportunities for Broadcasters LAS VEGAS, April 7, 2014 /PRNewswire/ -- Online marketing leader Boostability recently announced it has customized its partner programs, enabling TV, cable, and radio agencies to offer search engine optimization (SEO) services to their advertisers. As local advertisers have shifted their marketing dollars to digital and online marketing, broadcasting sectors such as radio, TV, and cable have seen advertising revenue...

2014-04-07 08:28:22

The End-to-End Advertising Platform Giant Offers an Impressive Line-Up of New Tools and Features Continuing to Solidify Themselves as the ONE Solution for Managing Cable and IPTV Network Needs LAS VEGAS, April 7, 2014 /PRNewswire/ -- Broadway Systems, the leading provider of advertising management software for cable and IPTV networks, today unveils a suite of innovative new tools and solutions in an ongoing effort to offer the most state-of-the-art and timely systems to suit programmers' ever...

2014-04-07 08:27:48

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens NEW YORK, April 7, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently...

2014-04-07 08:27:33

Data and Insight Solution for the Natural and Healthy Living Products Marketplace Earns Prestigious Award for its Website BOULDER, Colo., April 7, 2014 /PRNewswire/ -- New Hope Natural Media today announced that its online data and insight solution NEXT Trend has won a 2014 Internet Advertising Competition Award in the "Outstanding Website - Consumer Goods" category. NEXT Trend offers proprietary pre-shelf products data for the natural and healthy living market, future trend...

2014-04-07 08:25:48

Former CEO of 24/7 Media and Industry Pioneer to Join Largest Independent Ad Tech Company NEW YORK, April 7, 2014 /PRNewswire/ -- AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, today announced four substantial appointments to bolster its world-class executive team. Jonathan Hsu, who served as CEO of 24/7 Media, one of New York's most successful technology companies, and helped engineer its $649 million sale to...

2014-04-04 23:42:03

Federal Heath Sign LLC and ScreenScape Networks, Inc. announce their partnership which combines the industry leading product and services of Federal Heath, deploying the physical equipment across a national network of retail locations, with the internet-style networking and content sharing of ScreenScape, an emerging technology leader. Using ScreenScape’s software-as-a-service platform, marketers can push their own digital promotions to screens mounted inside any number of venues with...