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2014-09-23 12:28:14

Alliance Marks Significant Expansion of Ad-ID's Global Reach in Critical Industry Effort to Improve Cross-Platform Ad Identification and Ease of Viewing NEW YORK and LONDON, Sept. 23, 2014 /PRNewswire/ -- ZONZA--a digital asset management and content-distribution platform used by global marketers and jointly owned by Deluxe and Hogarth Worldwide--will integrate Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4As) and the ANA (Association of...

2014-09-23 12:27:55

2014 FINAL AGENDA REVEALED NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Advertising Week, the world's largest annual gathering of advertising, entertainment, marketing, media and technology industry leaders, kicks off on Monday, September 29 with an expanded roster of daytime thought leadership seminars and evening special events. Delegates may attend more than 240 Seminars, all located in Advertising Week's Times Square hub which includes BB King's, the Hard Rock, Liberty Theater, Microsoft...

2014-09-23 12:27:44

New Beachfront.io Platform provides publishers with optimized video advertising for mobile apps and advertisers with access to public and private programmatic inventory BURBANK, Calif., Sept. 23, 2014 /PRNewswire/ -- Beachfront Media, the full stack video technology company, today launched Beachfront.io, a video ad platform that removes the barriers to video advertising for mobile apps. With Beachfront.io, mobile video advertising becomes fully programmatic with both public real-time...

2014-09-23 08:27:46

Technology Executive Brings Over 25 Years of Enterprise Software Operational and Marketing Experience to Help Lead Global Expansion in the Marketing Technology Industry NEWPORT BEACH, Calif., Sept. 23, 2014 /PRNewswire/ -- Accelerize New Media, Inc. (OTCQB: ACLZ) (OTCBB: ACLZ), a leader in marketing technology solutions, today announced the appointment of Santi Pierini as Chief Operating Officer of Accelerize. As part of this role, Mr. Pierini has also been named President of CAKE,...

2014-09-23 08:26:38

NEW YORK, Sept. 23, 2014 /PRNewswire/ -- The Ad Council's Board of Directors announced today that Lisa Sherman will serve as the organization's next President and CEO. http://photos.prnewswire.com/prnvar/20140923/147794 Ms. Sherman was most recently the Executive Vice President and General Manager of LogoTV, part of Viacom Media Networks. She succeeds Peggy Conlon, who announced her retirement in April after 15 years of leading the organization. Ms. Sherman will assume her role...

2014-09-22 23:06:44

Sony, Verizon FiOS, Samsung, LG and Amazon lead the pack while HTC, DirecTV, Netflix and Comcast lag in their advertising efforts Warrington, PA (PRWEB) September 22, 2014 Phoenix Marketing International, one of the top consultative research companies in the U.S., today revealed details from the company’s new Wireless & Digital Home Ecosystem Audit. The full audit analyzes the television, desktop, laptop, tablet, TV content, home phone, Internet, wireless and mobile handset markets...

2014-09-22 23:03:50

Haystak® Digital Marketing today announced a new integration with vAuto that is designed to improve the effectiveness of search marketing campaigns for shared customers. Fort Myers, FL (PRWEB) September 22, 2014 Haystak® Digital Marketing today announced a new integration with vAuto that is designed to improve the effectiveness of search marketing campaigns for shared customers. Made possible by the integration of vAuto’s Provision pricing data with Haystak’s Dynamic...

2014-09-22 12:26:52

DENVER, Sept. 22, 2014 /PRNewswire/ -- Revenue River Marketing is excited to announce a new relationship with PR Newswire. Revenue River clients will now have a new strategic way to help build their audience access through PR Newswire's unmatched wire and online distributions. Revenue River's clients will enjoy the opportunity to distribute their messages to PR Newswire's extensive syndication network of more than 5,500 online points as well directly to newsrooms....

2014-09-22 12:25:00

Allied Integrated Marketing and 87AM Open Shop in 'Entertainment Capital of the World' LAS VEGAS, Sept. 22, 2014 /PRNewswire/ -- Building off the momentum they've sparked with Las Vegas-based clients over the last two years, partner marketing agencies Allied Integrated Marketing and 87AM have opened an office together in the heart of Downtown Las Vegas. The office is located inside the historic Holsum Lofts at 241 W. Charleston Blvd., Suite 150, Las Vegas, Nev. 89102. Both agencies...

2014-09-22 08:26:45

App cuts through clutter to simplify cooking with smartphone or tablet MINNEAPOLIS, Sept. 22, 2014 /PRNewswire/ -- Betty Crocker(TM), a leader in the food content space, today announced its popular free digital cookbook app has been refreshed to make cooking with iPhone, iPad and iPod touch even easier. Inspired by its best-selling cookbooks, the newly launched Betty Crocker App features more than 15,000 kitchen-tested recipes, all at your fingertips, and is available now on the App...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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