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2014-09-02 12:25:21

- Study focuses on sales uptick for quick serve restaurant brands NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Videology-- one of the world's largest video advertising platforms-- today released a new research report (http://videologygroup.com/research-data/a/qsr-getting-diners-in-the-door/#.U_eV5fldWSo) showcasing how three quick-serve restaurant chains (QSRs) drove measurable upticks in offline sales through digital video advertising campaigns....

2014-09-02 08:26:43

Yearlong Research with Input from Associations, Clients and Agencies Yields Industry-Sanctioned Definition and a Platform for Driving Growth FAIRFAX, Va., Sept. 2, 2014 /PRNewswire-USNewswire/ -- Multicultural populations are driving 84 percent of the population growth, fueling 81 percent of U.S. job growth and accounting for 43 percent of buying power in top 10 markets - with statistics like these, marketing practices are evolving and, until now, have been lumped into the umbrella term...

2014-09-02 08:26:32

Experienced storyteller joins Ogilvy's growing Midwest compass point CHICAGO, Sept 2, 2014 /PRNewswire/ -- Ogilvy & Mather Chicago announced today Antonio Nunez as the new Head of Planning of the agency's Chicago office starting in September. Reporting into Ogilvy Chicago president Lee Newman, Nunez will oversee the agency's planning department. He will work closely with Ogilvy's global network and across Ogilvy Chicago's other marketing disciplines to grow the group's...

2014-09-02 08:25:50

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, and the Internet Advertising Bureau UK (IAB), today announced that Tapad Europe President, Ben Regensburger, has joined the IAB UK Mobile Board. http://photos.prnewswire.com/prnvar/20140901/141771 Regensburger recently opened the doors to Tapad's London and Frankfurt offices. Tapad was the first-to-market cross-screen marketing solution in the U.S., where it currently serves more...

2014-09-02 08:20:36

CENTRAL ISLIP, N.Y., Sept. 2, 2014 /PRNewswire-iReach/ -- Wrapping a fleet of vehicles is an option many companies seem to be taking in recent years, and due to factors such as increased traffic, both on foot and in vehicles, effectiveness has never been better. But to have your advertising campaign be a true success, you need to understand a few of the basics first. Photo - http://photos.prnewswire.com/prnh/20140829/141521 These three tips are good for conveying your message as effectively...

2014-09-01 12:20:28

CENTRAL ISLIP, N.Y., Sept. 1, 2014 /PRNewswire-iReach/ -- Out of home advertising is effective. This has been established through years of vehicle wraps, billboard, and signage success. Brand awareness and your primary message are two things that outdoor advertisers are constantly trying to increase the exposure of. Photo - http://photos.prnewswire.com/prnh/20140829/141536 Some of the key factors to why you should look into wrapping your fleet include: -- Population: The audience that...

2014-08-31 23:03:54

Modmacro, the Southern California based web design and marketing firm, today announced that Emily Lund has joined the company to support recent growth. Menifee, CA (PRWEB) August 31, 2014 Modmacro, the Southern California based web design and marketing firm, today announced that Emily Lund has joined the company to support recent growth. Emily joins the firm as Executive Assistant working directly with Matt Smith, CEO of Modmacro. “Emily enhances our effectiveness by providing...

2014-08-30 23:03:04

Placing no-charge classified ads on a website like freelly.co.uk is a very easy and economical way of reaching a vast number of internet users in rapid fashion, and that is exactly the opportunity presented by this website. Requiring only that an ad poster register for an account with the site, a product or service can then be literally announced to the word. (PRWEB) August 30, 2014 Anyone who has ever wanted to place free classified ads in the UK now has the opportunity to do so, and it...

2014-08-29 20:21:18

Craig Huey, president of Creative Direct Marketing Group says, "direct mail in an online world is a profit opportunity most businesses miss out on" TORRANCE, Calif., Aug. 29, 2014 /PRNewswire/ -- On September 3, 2014, advertising expert Craig Huey will present a free, no-obligation 60-minute webinar for business owners and marketing directors. The topic: 24 Winning Direct Mail Secrets and Trends that Can Double Your Response and Supercharge Your Profits. To preregister for the free webinar...

2014-08-29 12:24:03

OAKLAND, Calif., Aug. 29, 2014 /PRNewswire/ -- As consumers adjust to a health care landscape transformed by medical innovation and advancements in digital health, Kaiser Permanente has chosen to focus its longest-running campaign on the accessibility of care online and in the doctor's office in the latest round of Thrive advertisements. In addition to three new television advertisements, the 2014 campaign features radio, print, online, and out-of-home ads that allow Kaiser...


Word of the Day
out-herod
  • In the phrase to out-herod Herod, to be more violent than Herod (as represented in the old mystery plays); hence, to exceed in any excess of evil.
Herod refers to 'Herod the Great,' a Roman client king and 'a madman who murdered his own family and a great many rabbis.' According to the OED, the term is 'chiefly with allusion to Shakespeare's use' in Hamlet.
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