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Last updated on April 16, 2014 at 11:32 EDT

Latest Advertising Stories

2014-04-04 23:27:53

AdsNative, a turn-key platform provider that enables publishers to sell various kinds of native ads directly to advertisers, is pleased to announce its new mediation capabilities to automatically maximize native revenue for publishers, as well as a fresh round of financing led by Interwest Partners. San Francisco, CA (PRWEB) April 04, 2014 AdsNative helps its customers sell native in-feed ads directly to their advertisers with a turn-key solution. Publishers always make the highest CPMs...

2014-04-04 23:02:07

Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International. RESEARCH TRIANGLE PARK, N.C. (PRWEB) April 04, 2014 Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International. The study, published in the April issue of American Journal of Preventive Medicine, is the first to...

2014-04-03 12:27:11

New board member brings deep experience scaling high-growth organizations SAN FRANCISCO, April 3, 2014 /PRNewswire/ -- Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company's board of directors. Kelly previously served as CEO and president of The Weather Channel Companies from 2009...

2014-04-03 12:25:38

Interactive Data Exploration Lets Marketers Dynamically Augment, Refine Campaigns NEW YORK, April 3, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, today announced it is developing a proprietary Consumer Insights Platform that will enable customers to explore real world consumer behavior through PlaceIQ's petabyte-scale location intelligence data set. Launching in mid-2014, the Platform allows brands to...

2014-04-03 08:40:10

Leading performance media platform expands local footprint with signing of Australian-based integrated search and digital marketing solutions agency MONTREAL, April 3, 2014 /PRNewswire/ -- Acquisio, which provides digital marketers with a performance media platform that enables them to optimize the results of their search, mobile and display marketing programs, announced today that Australian Yellow Pages Publisher, Sensis, will be using the Acquisio platform to scale their local paid search...

2014-04-03 08:35:52

DUBLIN, Apr. 03, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/jv4jxj/desktop_and ) has announced the addition of the "Desktop and Mobile Music Monetization 2005 - 2016: Advertising, Download and Subscription" report to their offering. (Logo:http://photos.prnewswire.com/prnh/20130307/600769) Digital Desktop/Mobile Music Monetization in U.S. Scores a $6.4 Billion Marketplace In 2013 Digital desktop and mobile music monetization...

2014-04-03 08:26:40

49% of Consumers Surveyed Say Smartphones Have Changed the Way They Shop; 88% Use the Internet to Research Online, Purchase Offline (ROPO); Influence of Social Media Highest in China NEW YORK, April 3, 2014 /PRNewswire/ -- Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a consumer study by global digital and technology agency DigitasLBi. This first-of-its-kind, proprietary research entitled,...

The Trix Rabbit Has Eyes For Your Child: How Eye Contact Influences Consumer Cereal Choices
2014-04-03 06:38:24

Lawrence LeBlond for redOrbit.com - Your Universe Online The next time you go shopping you may want to stay out of the cereal aisle if you have your kids in tow. A new study from Cornell University has discovered that cereals marketed to children are oriented about 23 inches (on average) off the ground and have spokes-characters that draw the attention of kids with their gazes. Researchers Aner Tal and Brian Wansink from Cornell Food and Brand Lab worked with Aviva Musicus from Yale to...

2014-04-03 04:20:30

Product Collaboration to Create Programmatic Revenue Opportunities for Radio Broadcasters HAILEY, Idaho and SAN MATEO, Calif., April 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot(TM) Ad Server with Marketron's Mediascape(TM) open platform. The strategic...

2014-04-02 23:26:30

Kate Burns will lead SHIFT’s European expansion and focus on driving global adoption for SHIFT’s Open Marketing Cloud. London, UK (PRWEB) April 02, 2014 SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announced that it has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations. Burns will work to expand SHIFT’s European presence and drive market adoption of SHIFT’s Open Marketing Cloud,...