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2014-10-08 23:13:56

Digital Signage Content Sharing capability allows easy, efficient distribution of dynamic digital sign content across multi-site corporate and franchise electronic signage networks. Menomonie, Wis. (PRWEB) October 08, 2014 StrandVision Digital Signage (http://www.strandvision.com/) today introduced a new way for electronic signage administrators to share specific electronic signage content over multiple digital signage players across their network. The feature is especially handy for...

2014-10-08 23:11:15

BARD Advertising, is pleased to announce that Lee Ann Villella has joined the agency to further develop their growing client base of regional and national accounts. Lee Ann Villella brings over 18 years of sales and marketing experience. Minneapolis, MN (PRWEB) October 08, 2014 BARD Advertising, is pleased to announce that Lee Ann Villella has joined the agency to further develop their growing client base of regional and national accounts. Lee Ann Villella brings over 18 years of sales...

2014-10-08 23:01:40

Kerj joins from 360i and will be tasked with driving industry-leading creative ideas for the New York office and its accounts. NEW YORK, NY (PRWEB) October 08, 2014 J. Walter Thompson New York announced today the appointment of Adam Kerj as its Chief Creative Officer. In his new role, Kerj will report to Matt Eastwood, Worldwide Chief Creative Officer, and will be tasked with driving industry-leading creative ideas for the New York office and its accounts, including Macy’s, Johnson...

2014-10-08 12:33:23

Former Executive Vice President of Sales for Vindico, VP of Sales at Comcast joins TubeMogul to lead enterprise-wide initiatives EMERYVILLE, Calif., Oct. 8, 2014 /PRNewswire/ -- TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, today announced that Jes Santoro has joined the company as Senior Vice President of Enterprise Sales. Jes Santoro brings over 18 years of experience as a sales executive in both TV and digital advertising. Most recently,...

2014-10-08 12:26:53

- Study quantifies changing consumer behaviour and new TV viewers - TORONTO, Oct. 8, 2014 /CNW/ - The Canadian Media Directors Council (CMDC) and the Television Bureau of Canada (TVB) released today results of a recent test conducted by Numeris (formerly BBM Canada) of an important segment of Canadians' viewing of television content outside of linear TV. Overall, the test results show that commercial television programming on the VOD platform generates incremental viewing. This new data...

2014-10-08 12:25:26

Owner IBT Media Celebrates Publication's One Year Anniversary with Significant Growth in Audience and Advertising NEW YORK, Oct. 8, 2014 /PRNewswire/ -- Newsweek today announced that September marked a return to profitability for the iconic magazine brand under its current ownership at IBT Media. "Our business plan to support Newsweek's quality journalism is working. Clearly there is an appetite for premium content," said Etienne Uzac, co-founder and CEO of IBT Media. "In addition...

2014-10-08 12:25:23

CHICAGO, Oct. 8, 2014 /PRNewswire/ -- VivaKi, the global leader in programmatic and ad tech solutions, today announced that it is working with Publicis Health Media (PHM) to bring programmatic advertising to the pharmaceutical and healthcare sector and encourage adoption of this practice among health publishers and client companies. Combining VivaKi's addressable media buying solution, Audience On Demand® (AOD), with PHM's expertise, the custom solution addresses the unique needs of...

2014-10-08 12:24:35

TV Audience and MovieGoers Segmenting Improve Ad Campaign Precision IRVINE, Calif., Oct. 8, 2014 /PRNewswire/ -- Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: -- Nielsen Movie...

2014-10-08 08:32:39

Partnership Helps Brand Marketers Link Ad Viewability to Actual In-Store Sales RESTON, Va. and DENVER, Oct. 8, 2014 /PRNewswire/ -- comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore's U.S. clients to supplement validated Campaign Essentials(TM)...

2014-10-08 08:24:48

Diversifies Integrated Solutions with Private Marketplace NEW YORK, Oct. 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the extension and expansion of its relationship with Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which reaches an audience of over 30 million sports fans each month. Sporting News Media began working with PubMatic in 2011, with the goal...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.