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Latest Advertising Stories

2014-07-17 23:03:08

Operators will restructure to compete with cable TV and new media. For this reason, industry research firm IBISWorld has added a report on the Television Broadcasting industry to its growing industry report collection. New York, NY (PRWEB) July 17, 2014 The Television Broadcasting industry has struggled to attract viewers and generate advertising revenue in the five years to 2014. Historically, television commanded a central role in the country's media sector and represented a main...

2014-07-17 23:01:59

MI Digital, a full service digital marketing agency, has announced corporation has changed its name from Metter Interactive. The name change, for the growing agency located between New York City and Philadelphia, signifies the beginning of the agency’s rebranding and clear focus on blending creative and marketing for B2B and technology brands. Bethlehem, Pa. (PRWEB) July 17, 2014 MI Digital, a full service digital marketing agency providing strategy, creative, technology and experience...

2014-07-17 23:00:51

How to effectively market any business by utilizing signage and strategic messaging with tips from DiscountSignSupplies.com. Phoenix, Arizona (PRWEB) July 17, 2014 Advertising a business to the world begins with strategy, branding, signage and messaging. DiscountSignSupplies.com aids with visual signage to provide messaging that customers will remember and attach to a business and product. Consumers are more likely to purchase a product when they recognize the name. Therefore, effective...

2014-07-17 16:25:08

TORRANCE, Calif., July 17, 2014 /PRNewswire/ -- Neotrope, a 31 year old brand marketing, PR, and content development firm, today announced launch of its latest annual PR Grant program for U.S.-based 501(c)3 charities for 2014. Launched in 2000, the non-profit PR Grant was designed to help raise awareness of selected charities to traditional media, to the public, as well as to potential "halo" sponsors and donors. As part of this in-kind grant program, Neotrope is providing PR...

2014-07-17 16:23:14

SHANGHAI, July 17, 2014 /PRNewswire/ -- Havas announced the promotion of Alex Sehnaoui to the role of General Manager, Shanghai Group, where he oversees both Havas Worldwide and Arnold Worldwide's Shanghai agencies, reporting to Edward Su, CEO of Havas China Group. "In his past two years here, Alex has had an enormous impact on our operations here in Shanghai. Not only has he helped strengthen and expand the agency's relationship with some of our biggest clients, but on an internal...

2014-07-17 12:35:19

HORSEtrailers.net Revolutionizes Online Horse Trailer Sales With New Feature-Rich, User-Friendly Platform FORT WORTH, Texas, July 17, 2014 /PRNewswire-iReach/ -- HORSEtrailers.net today introduced a new and ground-breaking online platform designed to entirely transform the horse trailer shopping experience for consumers. The most technologically advanced site of its kind, HORSEtrailers.net employs an intuitive and modern user interface with state of the art tools to create a secure,...

2014-07-17 12:26:11

Tapjoy becomes the first performance-based mobile ad platform to use Experian's rich data set to target audiences on mobile devices SAN FRANCISCO and NEW YORK, July 17, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today announced a strategic partnership that brings together Tapjoy's industry...

2014-07-17 12:25:50

LOS ANGELES, July 17, 2014 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced the appointment of Jennifer Banovetz to Senior Vice President, Brand Marketing Group Director, effective August 4. Based in Los Angeles, Banovetz will oversee the growth and strategic direction of the firm's work with major consumer accounts in the Western Region and link with the broader North American Brand Marketing Practice. "Jennifer's...

2014-07-17 12:25:28

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices SAN FRANCISCO, Calif., July 17, 2014 /PRNewswire/ -- SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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