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Latest Advertising Stories

2014-08-19 12:25:44

Digital Veteran Will Drive Adoption of Performance-Based Technology for Programmatic Direct Sales NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Scott Portugal as GM of its Publisher Platform. In this role, Scott will be responsible for working directly with a growing number of premium publishers using Yieldbot's artificial intelligence platform to create new...

2014-08-19 08:27:55

Company Launches into $117 Billion US Advertising Market CORONA, Calif., Aug. 19, 2014 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC) (www.autoretail.com), a leader in automated retailing systems, announced today that they have signed up several new high profile sponsors for their newly launched advertising platform. The advertising platform delivers compelling messages and commercials throughout specific streams of AVT's automated retailing and vending systems. These systems are placed in...

2014-08-19 08:27:41

Yahoo's advertising platforms and services now available to thousands of local media publishers and their advertisers SUNNYVALE, Calif., Aug. 19, 2014 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced an agreement with Yahoo to provide innovative digital ad solutions to local media companies and their advertisers. Through this agreement, local marketers and agencies will gain access to Yahoo's display and native...

2014-08-19 08:27:23

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising...

2014-08-19 08:27:21

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Via Spiga has unveiled its fall 2014 advertising campaign, which features model and actress Irina Shayk in images shot by fashion photographer Miles Aldridge. The campaign pays homage to Via Spiga's Italian heritage and showcases a variety of styles from the fall collection. To view the multimedia assets associated with this release, please click:...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-08-18 23:04:29

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) August 18, 2014 The report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements,...

2014-08-18 23:04:05

Provides Resellers Easy Access to Co-Branded Local Marketing Tools Chicago, IL (PRWEB) August 18, 2014 KICKER announced that they have joined the Revenew Marketing Network to enhance the support of resellers of KICKER products. Dealers will now have access to the ready-to-run campaigns, funds, marketing tools and support they need to easily promote Kicker products and generate leads – spending less time on marketing and more time running their business. “The mobile electronics...

2014-08-18 16:26:20

BEIJING, Aug. 18, 2014 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced its unaudited financial results for the second quarter ended June 30, 2014. Second Quarter 2014 Financial Highlights -- Total revenues decreased by 3.5% year-over-year to US$62.1 million. The year-over-year decrease was primarily due to AirMedia's termination...

2014-08-18 12:31:28

LONDON, Aug. 18, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:Social Media and Augmented Reality Based Marketing Strategies and Innovations, H1 2014https://www.reportbuyer.com/product/2224665/Social-Media-and-Augmented-Reality-Based-Marketing-Strategies-and-Innovations-H1-2014.htmlAugmented Reality has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing...


Word of the Day
kenspeckle
  • Having so marked an appearance as easily to be recognized.
This word may come from the Swedish 'kanspak,' quick at recognizing persons or things, or else from confusion with 'conspicuous.'