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Latest Advertising Stories

2014-10-08 12:24:35

TV Audience and MovieGoers Segmenting Improve Ad Campaign Precision IRVINE, Calif., Oct. 8, 2014 /PRNewswire/ -- Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: -- Nielsen Movie...

2014-10-08 08:32:39

Partnership Helps Brand Marketers Link Ad Viewability to Actual In-Store Sales RESTON, Va. and DENVER, Oct. 8, 2014 /PRNewswire/ -- comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore's U.S. clients to supplement validated Campaign Essentials(TM)...

2014-10-08 08:24:48

Diversifies Integrated Solutions with Private Marketplace NEW YORK, Oct. 8, 2014 /PRNewswire/ -- PubMatic, the programmatic advertising platform company for leading publishers, today announced the extension and expansion of its relationship with Sporting News Media, a PERFORM Group company and one of the leading digital sports brands in the US, which reaches an audience of over 30 million sports fans each month. Sporting News Media began working with PubMatic in 2011, with the goal...

2014-10-08 08:24:42

NEW YORK, Oct. 8, 2014 /PRNewswire/ -- Five years after creating a pharmaceutical & health care vertical in its business portfolio, the 9.8 Group Inc., a marketing communications holding, continues to receive recognition for its market impact, having been honored in two categories at the 2014 PM360 Trailblazer Awards. PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has awarded Prime Access, a subsidiary of the...

2014-10-08 08:23:43

LOS ANGELES, Oct. 8, 2014 /PRNewswire/ -- Digital ad security has become an extreme concern, with numerous well-publicized incidents exposing alarming levels of fraud. As a result, major advertisers have seen large portions of their media buys go to waste, reducing confidence in online ad placements. Logo - http://photos.prnewswire.com/prnh/20141007/150865 Various fraud detection companies have stepped in to mitigate this type of loss. The Digital Ad Security Summit, founded by...

2014-10-08 08:23:13

CALGARY, Oct. 8, 2014 /CNW/ - Canada's only impartial research study into what Canadians are thinking about sponsorship marketing will be shared in part at the SMCC Western Sponsorship Congress(TM) in Calgary, October 21 and 22, 2014. The 2014 Consumer Sponsorship Rankings conducted by Repucom Canada, provides key data used by consultants and corporate sponsorship buyers and sellers to determine how and where to invest critical sponsorship dollars. Results from the polling of 2,000 Canadians...

2014-10-08 08:23:09

ALTAMONTE SPRINGS, Fla., Oct. 8, 2014 /PRNewswire-iReach/ -- Four major factors, including social recruitment and mobile recruitment, are changing the way employers search for qualified candidates and job-seekers hunt for new opportunities, the AIM Group reports. http://photos.prnewswire.com/prnvar/20141007/150859 In a special edition of Classified Intelligence Report released today, "2014 Recruitment Advertising Annual: The Rise of the Aggregators," the AIM Group showcases the radical...

Facebook Audience Network
2014-10-08 07:24:13

Chuck Bednar for redOrbit.com - Your Universe Online Facebook’s mobile advertising network, which allows ads to be placed not just throughout the social media website but also in third-party mobile apps, is getting set to expand, various media outlets reported on Tuesday. According to Cade Metz of Wired.com, the social network has extended an invite to all mobile developers and publishers to join the Facebook Audience Network. The network, which launched in January, allows developers...

2014-10-07 23:04:58

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) October 07, 2014 According to new research report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media...

2014-10-07 12:38:06

TORONTO and NEW YORK, Oct. 7, 2014 /PRNewswire/ -- eyereturn marketing, a leading North American third-party ad server and demand-side platform provider, is pleased to announce the promotion of Victoria Gray to the role of Vice-President of Operations, effective immediately. http://photos.prnewswire.com/prnvar/20131009/NY94748LOGO In this Toronto-based role, Victoria will be responsible for overall operations in Canada and the U.S. With her innovative approach to planning and...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.