Latest Advertising Stories

Native advertising company, VIRURL, launches ability to automate sponsored posts after signing up over 100,000 influencers and publishers. SANTA MONICA, Calif., May 16, 2013 /PRNewswire/ -- VIRURL, a Santa Monica start-up, launches In Stream Ads technology to publish relevant sponsored content directly into blogs. Content publishers using VIRURL's technology receive an email once a relevant sponsored post matches their blog's audience. The publisher controls what is pushed through...

Study evaluates how marketers are using social media advertising and provides key insights regarding most effective objectives and tactics SAN FRANCISCO, May 16, 2013 /PRNewswire/ -- Kenshoo Social [http://www.kenshoosocial.com ] (http://www.KenshooSocial.com), a global social marketing platform, today published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the...

Taxi Riders Can Interact With a Variety of Rich Mobile Experiences at Taxi Media Screens NEW YORK, May 16, 2013 /PRNewswire-iReach/ -- Today, Creative Mobile Technologies (CMT), LLC, one of the nation's largest Out-of-Home digital networks and premier technology and payment processing solutions provider for the taxicab market, and Blue Bite, the Mobile Standard in Out-of-Home(TM), announced a first of its kind media-mobile technology partnership in the U.S. taxi space. Blue Bite's...

Air travelers prefer crying babies over smelly seatmate NEW YORK, May 16, 2013 /PRNewswire/ -- As summer travel season approaches, Americans planning vacations - particularly those planning on flying - have a lot of decisions ahead. With the increasing "a la carte"-ization of air travel, flyers are faced with an ever increasing number of choices as to what levels of comfort and convenience they want and are willing to pay for. Findings from a new Harris Poll show that among...

Public service as a long-term partnership with the community SHANGHAI, May 16, 2013 /PRNewswire/ -- Recently, the Rotary Club of Shanghai announced that Touchmedia's annual public service campaign, Mr. and Miss WOW(TM), was the winner of the 2013 Rotary Club of Shanghai Leadership Award for Outstanding CSR Program in China, which recognizes socially responsible achievements that benefit Shanghai and the rest of China. The Rotary Shanghai Club is part of Rotary International...

ADVOCATE, the premier provider of radiology revenue cycle management services nationwide, announces today that they have renewed their commitment to the Radiology Business Management Association (RBMA) for the fifth consecutive year as a Platinum Sponsor for 2013. Columbus, Ohio (PRWEB) May 15, 2013 ADVOCATE, the premier provider of radiology revenue cycle management services nationwide, announces today that they have renewed their commitment to the Radiology Business Management...

The Branding and Marketing Agency's Work Wins Top Honors at National Competition Recognizing Excellence in Healthcare Marketing and Advertising. Morristown New Jersey (PRWEB) May 15, 2013 National branding and marketing agency Trajectory was honored with a gold medal at the 2013 Aster Awards for its “Brand Champions” campaign – celebrating the benefits to communities of the rebranding of The Reading Hospital to Reading Health System. The campaign is also featured in the latest...

JMR Graphics, a nationwide vehicle wraps manufacturer, responds to an article about a location-based advertising campaign. Central Islip, NY (PRWEB) May 15, 2013 On May 15, JMR Graphics discusses an article in Forbes about the different ways to take advantage of location-based advertising. According to the article from Forbes, location-based advertising is the “next big thing”. Mobile ads are likely to become more valuable if companies are able to advertise based on a person’s...

Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into a single measurement and optimization solution. (PRWEB) May 15, 2013 Leading digital insights and Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ − an integrated solution that provides marketers the insights needed to optimize digital media campaigns based on brand,...

A CMI/Compas survey of physicians’ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. King of Prussia, PA (PRWEB) May 15, 2013 A CMI/Compas survey of physicians’ perceptions of DTC advertising finds that it does influence their prescribing habits, and yet still is not as valuable or informational as it could be. In 2002, the FDA conducted a study of HCPs to understand their attitudes...