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Latest Advertising Stories

2014-10-01 08:41:46

New Dashboard Helps Brands Understand their Marketing ROI by Connecting Products and Services into One Platform SAN FRANCISCO, Oct. 1, 2014 /PRNewswire/ -- Clickable, a LookSmart (NASDAQ: LOOK) company, the leading marketing ROI platform, today announced the launch of its new customizable Clickable Marketing ROI dashboard, created to allow brands and agencies to connect data from any marketing and sales product or service in one platform. The dashboard comes with the option of...

2014-10-01 08:28:52

Campaign Leads to Nearly 25% Tune-in and Time Spent Lifts for a Major TV Network. NEW YORK, Oct. 1, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time, and real world behavior, and Media Storm, the second largest independent media agency in the U.S., announced today a first-of-its-kind campaign with a major sports network. The unique campaign, first to use new PIQ PrimeTime Measurement, was designed to drive viewership of Major League...

2014-10-01 08:27:59

SHOP LOCAL AND SAVE! campaign offers free six-month membership for local businesses. KINGWOOD, Texas, Oct. 1, 2014 /PRNewswire/ -- InTownBestDeals.com, an ambitious new website with something to offer both business and consumers, is all about keeping things local. Their 'Shop Local and Save Campaign' is designed to promote small, locally owned businesses in cities across the nation as a way of giving back to the community. The campaign offers businesses a free six-month period...

2014-10-01 08:26:59

More than 3x increase in engagement, 'Guarantees' campaign objectives for brands NEW YORK and BANGALORE, India, October 1, 2014 /PRNewswire/ -- InMobi, the world's largest independent mobile advertising platform, engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes [http://www.inmobi.com/brand ] for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired...

2014-09-30 23:25:16

PMP Marketing Group has been named by the South Florida Business Journal to its annual list of the largest advertising agencies in South Florida. WEST PALM BEACH, FLA. (PRWEB) September 30, 2014 For the third year in a row, PMP Marketing Group, a boutique full-service legal marketing agency has been recognized by the South Florida Business Journal as one of the region’s largest and most prominent advertising agencies. PMP Marketing Group has received an award naming the company to the...

2014-09-30 23:24:20

GMC Connect, the digital advertising division of Marie Claire Group, the No. 1 high-end women's magazine in France, has selected PopMarker as its exclusive partner for interactive "in-image" advertising solutions. Paris, FR (PRWEB) September 30, 2014 GMC Connect, the digital advertising division of Marie Claire Group which records every month more than 10 million VU*, today announced its partnership with PopMarker, the developer of most advanced platforms and patented...

2014-09-30 23:19:30

YieldSelect, a leading advertising network, has announced they deployment of their array of beta programs for their publishers. (PRWEB) September 30, 2014 YieldSelect, a leading advertising network, has recently been recognized as one of the top in their industry. Established in 2013, they have quickly become the defacto model that all ad networks strive to be. Headquartered in Philadelphia, they pride themselves on their unrivaled support and their core values of being positive, driven,...

2014-09-30 23:19:05

800 displays in 250 locations across five cities are powered by the BroadSign platform. Sydney, Australia (PRWEB) September 30, 2014 Australia’s office media specialist, Executive Channel, has converted 800 displays in 250 locations across five cities to BroadSign International, LLC’s digital signage software platform. Executive Channel’s digital screen network connects advertisers with traditionally elusive executives while enhancing the tenant experience, reaching over 1,800,000...

2014-09-30 23:18:38

Ibotta, Inc. the leading U.S. mobile shopping app announced today that it has partnered with ROXIMITY, the leader in location-based mobile technology to deliver iBeacon-based mobile messages to shoppers within store aisles across the United States. ROXIMITY will enhance Ibotta’s ability to engage millions of shoppers, by providing detailed and relevant information about leading consumer products and rebates available to them in their favorite stores, while they shop. Los Angeles, CA...

2014-09-30 23:13:23

4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — today announced its launch of Per4mance Trak, a real-time insights dashboard for mobile media advertisers. This new technology gives advertisers self-serve access to detailed campaign data about their mobile ad campaigns. San Mateo, Calif. (PRWEB) September 30, 2014 Self-service dashboard allows advertisers to drill down, analyze and attribute 4INFO enables...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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