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2014-10-23 12:26:53

Chairman and CEO of TheStreet Brings Extensive Leadership Experience in Information and Media Industries to Largest Independent Ad Tech Company NEW YORK, Oct. 23, 2014 /PRNewswire/ -- AppNexus, the world's largest independent ad tech company, today announced the appointment of Elisabeth DeMarse, Chairman and CEO, TheStreet, Inc., to its Board of Directors. A veteran of the information and media industries, DeMarse is known for her leadership experience spanning both traditional and...

2014-10-23 12:26:40

WELSHPOOL, Wales, October 23, 2014 /PRNewswire/ -- In an age where there are so many marketing avenues, sometimes it can be unclear of which ones to use and which ones will originate the desired results. A study carried out by the 'BPMA' found some intriguing results that demonstrate how using promotional products can invoke loyalty, cause the recipients to feel appreciated and provoke a 'call to action'. Promotional products can be anything from a budget keyring...

2014-10-23 08:30:56

NEW YORK and LONDON, October 23, 2014 /PRNewswire/ -- - As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB Marketing technology company Unruly [http://www.unruly.co ] today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and...

2014-10-23 08:29:32

SMB 'Plus Spenders' plan to allocate significant time and 17.4% of marketing budgets to social media this year; Findings to be featured at LEADING IN LOCAL: Interactive Local Media, Dec. 3-5, San Francisco CHANTILLY, Va., Oct. 23, 2014 /PRNewswire/ -- The data coming out of the latest wave of BIA/Kelsey's Local Commerce Monitor (LCM 18), an ongoing study of the advertising behaviors of small to medium-sized businesses, points to robust social media usage by higher-spending SMBs. According to...

2014-10-23 04:21:27

- Independent analysis confirms Criteo's scale and significance in helping advertisers reach Internet users anywhere in the world NEW YORK and PARIS, Oct. 23, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion Internet users per month with personalized ads dynamically created in real-time. The findings, which were revealed in comScore's latest MMX® report, and found that Criteo ads reached 994MM users in September...

2014-10-22 23:08:00

Digital-Signage-China.com, one of the top digital signage software companies in the industry, announces its new 22 inch wall-mounted network advertising machines available now at their online store. (PRWEB) October 22, 2014 Digital-Signage-China.com, one of the top digital signage software companies in the industry, announces its new 22 inch wall-mounted network advertising machines available now at their online store. Digital-Signage-China promises that their products come with 100% best...

2014-10-22 23:07:45

Mobile Advertising Leader Reveals Top Tips for SMBs Williamstown, MA (PRWEB) October 22, 2014 Research shows last year, mobile sales accounted for nearly 40 percent of online traffic on Black Friday and one-third of Cyber Monday traffic. With the busiest shopping season of the year right around the corner, businesses need to make the most of their mobile efforts to ensure they are converting this mobile traffic surge into sales. UpSnap, provider of highly targeted, data-driven mobile...

2014-10-22 23:01:34

Golden Office Trailers supports American Cancer Society fund raiser with registration trailer and year-long commitment. Lake Elsinore, CA (PRWEB) October 22, 2014 Local small business Golden Office Trailers supported the American Cancer Society’s Relay for Life by donating an office trailer for use at the Lake Elsinore Relay for Life event held at Canyon Lake Middle School, October 11 – 12, and by running a series of Relay for Life fund raisers over the course of a year. Golden Office...

2014-10-22 23:00:32

Nearly 200 marketing professionals attended the r2i and Adobe presentation on the future of paid advertising at the annual Seattle Interactive Conference. Seattle, WA (PRWEB) October 23, 2014 Last week, the annual Seattle Interactive Conference (SIC) brought over 3500 marketing, interactive, and design professionals together as well as entrepreneurs and students for two days of education and structured networking. R2integrated’s VP of Digital and Social Marketing, Page Sands, along with...

2014-10-22 16:25:58

CULVER CITY, Calif., Oct. 22, 2014 /PRNewswire/ -- Create Advertising Group, an award-winning, entertainment marketing agency that focuses on fulfilling the creative needs of film, television, gaming and branding clients, has promoted two long-standing executives to key roles at the company. David Stern, a 20-year industry veteran who has served as Managing Partner of Create Advertising since co-founding the company in 2005, announced today that Carrie Gormley has been promoted to...


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ramage
  • Boughs or branches.
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