Latest Advertising Stories
Media Innovator Ready to Help Grow Digital Place-Based Sector in Video Agnostic Era NEW YORK, May 21, 2013 /PRNewswire-USNewswire/ -- The Digital Place-based Advertising Association (DPAA) announced today that Barry Frey has been hired as the organization's new president and chief executive officer. Frey is a long-time media and marketing visionary with extensive leadership credibility in building interactive, television and other and cross-platform media businesses for marketers....
ATLANTA, May 21, 2013 /PRNewswire/ -- Apartment Finder, the #1 multi-family resource for apartment shoppers, has launched a new website, MovingChoices.com, a content-rich resource helping consumers get the most out of their apartment search. MovingChoices.com features articles, tips, and external resources on everything from finding a place to live and managing a complex move to settling into their new apartment. (Photo: http://photos.prnewswire.com/prnh/20130521/NY17858) (Logo:...
ResponsiveAds(TM), Delivr® collaborate on real-time Responsive Web Design-based coupons, offers. NEW YORK, May 21, 2013 /PRNewswire-iReach/ -- ResponsiveAds, Inc., the publishing and advertising industries' first Responsive Web Design Advertising technology-focused company, is pleased to today announce the ability to add HTML5 apps into rich-media multi-screen Responsive Ads with a feature called Responsive App Canvas(TM). The New York, N.Y.-based company is partnering with Delivr,...
Video Ads Will Run Alongside Full Page & Banner Ads; Advertisers Gain a Unique "Mobile Takeover" Capability SAN FRANCISCO, May 21, 2013 /PRNewswire/ -- Taptica, the leading mobile user acquisition platform, has launched a unique solution for video ads enabling its SDK to support multiple ad types including video, giving advertisers further opportunities to enhance their campaigns. Advertisers have always been keen for such a solution. However, recent findings show...
Comprehensive Upgrade Signals Bellwether of Advanced Mobile Ad Platforms and Raises Bar for Mobile Ad-Serving Standards NEW YORK, May 21, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the most significant and comprehensive upgrade to date to its core ad-serving technology. This upgrade is in direct response to recent industry reports outlining the huge gains in mobile monetization. (Logo:...
President Mike Peralta promoted to CEO and Robert Chamberlain hired as CFO NEW YORK, May 21, 2013 /PRNewswire/ -- AudienceScience has strengthened its management team with the announcement of two C-Suite appointments to lead efforts in expanding the company's proprietary Gateway SaaS enterprise platform for brand marketers. (Logo: http://photos.prnewswire.com/prnh/20130521/NY14700LOGO ) The new CEO, former AudienceScience President Mike Peralta, will oversee all AudienceScience...
App-based virtual rewards represent growing opportunity within $47.5 billion virtual currency economy SAN FRANCISCO, May 21, 2013 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, today released the "Redefining Virtual Currency" study, conducted by Yankee Group on behalf of Tapjoy, examining the current state of virtual rewards such as loyalty points, credit card points, airline miles, app-based virtual currencies and more. The study...
Relationship Will Give Brand Advertisers Greater Ability to Reach Their Target Audiences Via Food Websites NEW YORK, May 21, 2013 /PRNewswire/ -- Food advertising network Gourmet Ads (www.gourmetads.com) announced today that AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, will be its ad server of record and will also power its ad exchange to help its food, grocery and packaged goods clients better engage with both household...
Apps, QoE and transformative user experiences are keys to breakthrough growth in price-challenged industry MOUNTAIN VIEW, Calif., May 21, 2013 /PRNewswire/ -- The consumer video devices market is transforming the way users interact with their phones, televisions and computers. The industry is on a remarkably growth spree, driven by soaring consumer demand for a ubiquitous video experience and growing affordability. A consistent shift toward long-form online video consumption,...
His work is included in a new book that delves into the complex issue. NEWARK, N.J., May 21, 2013 /PRNewswire-USNewswire/ -- Rutgers Business School professor Jerome Williams is co-editor of a new book of research that explores the role communications play in the nation's troubling epidemic of childhood obesity. (Photo: http://photos.prnewswire.com/prnh/20130521/DC17537) Source: http://www.business.rutgers.edu/about-rbs/welcome The book, which contains the perspectives of more...
