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Latest Advertising Stories

2014-10-21 08:31:18

DUBLIN, Oct. 21, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Newspaper Publishing Market 2014-2018" report to their offering. http://photos.prnewswire.com/prnvar/20130307/600769 Publishing is a process that involves the production and distribution of the information. It includes the development, acquisition, copyediting, design, production, and marketing and distribution of content through both physical and electronic media. Newspaper publishing is...

2014-10-21 08:30:52

Innovative Products, Deep Audience Engagement, and Strong Sales Drive Digital Publisher to the Front Ranks of America's High-Growth Private Media Companies FORT LAUDERDALE, Fla., Oct. 21, 2014 /PRNewswire-iReach/ -- Moguldom Media Group, a leading global digital media and entertainment company, announced today that it has claimed the #14 spot on Inc. Magazine's list of the top 100 fastest-growing media companies in America, and the 882nd spot in the general listing of Inc.'s 5000...

2014-10-21 08:29:21

Geo-Targeted Smart Phone App Builds Loyalty and Brand Awareness Among Local Consumers. LAS VEGAS, Oct. 21, 2014 /PRNewswire/ -- SpinDing, LLC has unveiled its new smart phone App - the "SpinDing Game", designed to drive retail consumer traffic to client destinations and increase consumer loyalties with back end reporting and communications tools. The Game is built around a geo-targeted database platform that allows advertisers to create campaigns that drive traffic to a location...

2014-10-20 23:08:39

Agencies Provide Timely Insight To Automotive Dealers In Order to Focus Advertising Efforts NEWTON, MA (PRWEB) October 20, 2014 String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today the latest members of its partner program utilizing the Dealer Positioning Systemᵀᴹ (DPS). The partner program enables String-certified agencies to better serve dealers by providing immediate feedback on existing advertising outreach so...

2014-10-20 23:00:48

Lead-generation trends shared by Landmark Interactive’s Franchise Group, the largest network of online franchise directories. Atlanta, GA (PRWEB) October 20, 2014 Small-business owners and entrepreneurs are mobilizing - literally - to invest in new franchise opportunities as the U.S. economy enters a post-recession growth phase. They are “mobilizing” online, using smartphones and tablets to search for franchise investment opportunities through mobile websites and apps. More than...

2014-10-20 16:25:18

NEW YORK and BUCHAREST, Romania, Oct. 20, 2014 /PRNewswire/ -- McCann Worldgroup today announced that Adrian Botan has been promoted to the role of Global Executive Creative Director for its worldwide Nestle account. Botan joins three other Global Executive Creative Directors--James Dawson-Hollis, Bill Wright and John Mescall--in developing great creative work for the agency's largest global clients. Botan will continue to serve as Creative Chairman of McCann Bucharest. Botan is one...

2014-10-20 16:25:10

Internet Week Names Leading Advertising Technology Company As One Of The 30 Best Places To Work In New York City Tech NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Rubicon Project (NYSE: RUBI) has been named one of the 30 Best Places to Work in New York City Tech by Internet Week. http://photos.prnewswire.com/prnvar/20141020/153149LOGO Rubicon Project was among 30 companies selected based on criteria including hiring practices, benefits packages, salaries, office perks, workplace...

2014-10-20 16:24:45

NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen departs to join Dentsu Aegis Network as director-corporate development and strategy, Americas. At Ad Age, Dumenco will work closely with the editors and...

2014-10-20 12:28:15

Partnership Provides Brand Advertisers with TV Comparable 'Human GRP' Metrics for their Programmatic Video Campaigns RESTON, Va. and EMERYVILLE, Calif., Oct. 20, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials® (vCE(TM)) for digital video campaigns on TubeMogul's enterprise software for digital branding....

2014-10-20 12:27:47

- New Division Led Globally by Rhys McLachlan, and by Robert Dalven in the U.S. NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Videology, one of the world's largest video advertising technology platforms, today announced the launch of a dedicated TV Practice, as the company continues its focus on bringing cross-screen advertising solutions to its clients, including agencies, advertisers and media companies. While currently more than 50% of Videology's revenue comes from television budgets, the...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.