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Last updated on April 18, 2014 at 1:21 EDT

Latest Advertising Stories

2014-04-16 12:25:30

- Survey of U.S. Online Users Shows Those Who View Video Online Spend More at Quick Service Restaurants - NEW YORK, April 16, 2014 /PRNewswire/ -- In a recent survey conducted by Videology-- one of the world's largest video advertising platforms-- it was found that online video viewers, compared to non-online video viewers, are more frequent patrons of quick service restaurants (QSR). Photo - http://photos.prnewswire.com/prnh/20140415/74067 Logo -...

2014-04-16 08:29:17

SAN FRANCISCO, MUMBAI and BRASILIA, April 16, 2014 /PRNewswire/ -- Launches innovative new ad format that leverages deep linking to combine the power of search and mobile ads Vserv.mobi [http://www.vserv.mobi ], an award winning mobile advertising exchange, today announced the launch of Search Intent Ads, a new advertising format that integrates the power of search into mobile ads. This format is designed to help marketers attain...

2014-04-16 08:28:58

Outsell's Ninth Annual Study Reveals Shift to Direct-to-Customer Outreach and Content Marketing, Eclipsing Ads BURLINGAME, Calif. and LONDON, April 16, 2014 /PRNewswire/ -- Outsell, Inc., the leading research and advisory firm focused on media, information and technology, today released results of its ninth annual Marketing and Advertising Study, which analyzes the investments, strategies and challenges of Chief Marketing Officers (CMOs) across the U.S. Key findings include an overall 4.3...

2014-04-16 08:28:43

vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory RESTON, Va., April 16, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials(TM) Mobile (vCE Mobile) and validated Media Essentials(TM)...

2014-04-16 08:27:50

Specific Audience Targeting for any Broadband Device DULLES, Va., April 16, 2014 /PRNewswire/ -- FourthWall Media, a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the U.S. Patent office has allowed a patent for its Method of Targeting Broadcast Messages Using Embedded Sets. This patented technology allows advertisers to target ads to a set-top box via the MAC address without downloading information...

2014-04-16 08:26:55

Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing SOUTHFIELD, Mich., April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This...

2014-04-16 08:26:32

--Becomes First Locally Owned Agency in Miami to Acquire Rentrak Service-- PORTLAND, Ore., April 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla. WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of...

2014-04-16 04:21:37

All-time great footballers' video campaign deployed at scale across PC, TV, tablet and mobile in 25 markets. LONDON, April 16, 2014 /PRNewswire/ -- Microsoft Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The...

2014-04-16 04:21:19

SYDNEY, April 16, 2014 /PRNewswire/ -- Freelancer.com today announced that it has acquired Warrior Forum, the world's largest Internet marketing marketplace and community with over 732,000 members and ranked 225 in Alexa globally[1]. Founded in 1997 by Allen Says, Warrior Forum is the pre-eminent marketplace and community for Internet marketing professionals across the globe. Ranked by Alexa as the 225th most visited website in the world, the site also ranks in the top 150 websites...

2014-04-15 23:16:33

Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped Wall-mounted network advertising machine. (PRWEB) April 15, 2014 Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped wall-mounted network advertising machine, which is...