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Last updated on April 24, 2014 at 14:17 EDT

Latest Advertising Stories

2014-04-23 08:41:20

Leading independent video advertising platform deepens integration with DoubleClick Ad Exchange to meet growing demand from customers across the globe SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll today announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the two companies will meet growing demand from across the digital video advertising ecosystem...

2014-04-23 08:38:27

BANGALORE, India and PARIS, April 23, 2014 /PRNewswire/ -- Infosys today announced a strategic partnership with Orange to offer customers a new immersive experience on Orange's IPTV offering. Infosys will deliver a broad portfolio of interactive TV apps on the Orange Livebox Play(TM). (Logo: http://photos.prnewswire.com/prnh/20130122/589162 ) The TV apps will be powered by Infosys DigitizeEdge...

2014-04-23 08:29:20

Monetize Websites in RTB with High Paying Rich Media Custom Creative Inventory, and Drastically Exceed Standard Ad Banner Performance Metrics LOS ANGELES, April 23, 2014 /PRNewswire/ -- ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities for supply side (websites and publisher networks) to integrate high impact, custom premium advertising on the fly across their properties. Supply side users can leverage...

2014-04-23 04:21:06

NAIROBI, Kenya, April 23, 2014 /PRNewswire/ -- - Integrated marketing solutions through exclusive and dynamic partnership with 2020 Marketing, Africa. - Strategic alliances with London based International Corporate & Consumer PR consultant, Andrew Murray-Watson and Visual Communications expert, Nancy James. Our world is more connected and competitive than ever. Companies, no matter how small or where they are, need a unique,...

2014-04-22 23:08:33

Tom Millman brings comprehensive experience in agencies large and small to the leadership team at Chicago Creative Advertising Agency Plan B [the agency alternative]. With solid grounding in traditional advertising, Tom has also led agency efforts in digital and shopper marketing, helping round out Plan B’s unique 4D approach to advertising solutions. Chicago, IL (PRWEB) April 22, 2014 Creative advertising firm Plan B [the agency alternative] welcomes Tom Millman to the leadership team...

2014-04-22 16:33:05

DUBLIN, April 22, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/75k9gw/mobile_messaging) has announced the addition of the "Mobile Messaging - The Next-generation Global Social Networks" [http://www.researchandmarkets.com/research/75k9gw/mobile_messaging ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) In-depth analysis of companies, strategies and markets Smartphone owners...

2014-04-22 16:27:13

GREENVILLE, S.C., April 22, 2014 /PRNewswire/ -- Clemson University students will benefit from scholarships, additional experienced faculty and new state-of the-art classroom space thanks to the continuing investment of alumnus Joe Erwin and his wife, Gretchen. The co-founders of Greenville-based advertising and marketing firm Erwin Penland gave two new gifts totaling $1.08 million to benefit the university's Erwin Center for the Study of Advertising and Communication. They donated...

2014-04-22 12:37:12

BEIJING, April 22, 2014 /PRNewswire/ -- Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content and marketing services for China's fast-growing automotive industry, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2013 with the Securities and Exchange Commission on April 22, 2014. The annual report can be accessed on Bitauto's investor relations website at http://ir.bitauto.com/....

2014-04-22 12:28:38

NEW YORK, April 22, 2014 /PRNewswire/ -- The Ad Council, a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S., announced today that 21 new members were elected to their Board of Directors at the organization's board meeting earlier this month. David Kenny, CEO of The Weather Company and current board member, was elected Vice Chair of Media. The Ad Council Board of Directors is comprised of leading executives from all areas of marketing,...

2014-04-22 12:27:00

SEASIDE, Calif., April 22, 2014 /PRNewswire/ -- In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails, according to a wide-ranging, data rich marketplace analytics report by AccuStream Research. The report, In-Stream and Virtual Video Advertising...