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Last updated on April 20, 2014 at 8:28 EDT

Latest Advertising Stories

2014-04-16 08:26:55

Fueled by a 42-year legacy of innovation and growth, The Mars Agency is repositioning itself to create brand experiences that deliver sustainable, profitable results in this new world of marketing SOUTHFIELD, Mich., April 16, 2014 /PRNewswire/ -- The Mars Agency, formerly known as MARS Advertising, the new-age leader in next generation shopper marketing, has rolled out an international corporate rebrand impacting all of its entities throughout the U.S., U.K, and Canada. This...

2014-04-16 08:26:32

--Becomes First Locally Owned Agency in Miami to Acquire Rentrak Service-- PORTLAND, Ore., April 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla. WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of...

2014-04-16 04:21:37

All-time great footballers' video campaign deployed at scale across PC, TV, tablet and mobile in 25 markets. LONDON, April 16, 2014 /PRNewswire/ -- Microsoft Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The...

2014-04-16 04:21:19

SYDNEY, April 16, 2014 /PRNewswire/ -- Freelancer.com today announced that it has acquired Warrior Forum, the world's largest Internet marketing marketplace and community with over 732,000 members and ranked 225 in Alexa globally[1]. Founded in 1997 by Allen Says, Warrior Forum is the pre-eminent marketplace and community for Internet marketing professionals across the globe. Ranked by Alexa as the 225th most visited website in the world, the site also ranks in the top 150 websites...

2014-04-15 23:16:33

Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped Wall-mounted network advertising machine. (PRWEB) April 15, 2014 Recently, Digital-Signage-China.com, a famous digital player company supplying women’s special occasion dresses, has excitedly released its new product, 37 inch "Apple" shaped wall-mounted network advertising machine, which is...

2014-04-15 23:10:23

Creating an effective brand message is a key to forming a successful business, according to blog post released by Fannit, a company specializing in search engine marketing. (PRWEB) April 15, 2014 “You’re already doing brand messaging,” a recent article by Fannit tells businesses, “By being a company, having customers and employees, you have already developed a brand message, and whether you know it or not, you’re shouting that brand message through every aspect of your...

2014-04-15 23:06:57

Customized Advertising Platform for the Marijuana Industry Drives Revenue Opportunities for Publishers; Enables Advertisers to Promote Brands to Massive Online Cannabis Communities Oakland, CA (PRWEB) April 15, 2014 NugMedia, a company that operates several popular Cannabis culture-themed websites, today announced the introduction of an advertising network program for the marijuana industry that enables publishers to attract a larger audience to consume their content, and in turn, drive...

2014-04-15 23:04:46

Enables advertisers to deliver more personalized and targeted offers based on customer location in store. San Francisco, CA (PRWEB) April 15, 2014 ShopSavvy, the world’s largest mobile shopping platform, today announced that its AdOns advertising network has been enhanced to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart...

2014-04-15 23:00:34

Recently, Digital Signage China, a top company in network advertising players, has released a new model (32 inch wall-mounted network advertising machine). (PRWEB) April 16, 2014 Recently, Digital Signage China, a top company in network advertising players, has released a new model (32 inch wall-mounted network advertising machine). Digital Signage China aims to provide a one-stop network advertising solution for all the customers worldwide. As a leader in the network advertising...

2014-04-15 20:22:45

DUBLIN, April 16, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/wqc32k/middle_east) have announced the addition of the "Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth" [http://www.researchandmarkets.com/research/wqc32k/middle_east ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) The industry research publication titled Middle...