Quantcast

Latest Advertising Stories

2014-10-28 16:25:28

NEW YORK and LONDON, Oct. 28, 2014 /PRNewswire/ -- Craft, a global adaptation and production agency, today announced it has named Simon Sikorski and Cath Mawer as Chief Client Officers. In these newly created roles, they will be responsible for working with the leadership of the agency's roster of global clients to ensure that the highest standards of work are being delivered and will also generate new business opportunities for Craft. "Simon and Cath have worked hand-in-hand in...

2014-10-28 16:25:07

LONDON, October 28, 2014 /PRNewswire/ -- Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in London over the weekend. (Photo: http://photos.prnewswire.com/prnh/20141028/713398 ) Global winners include Apple, Coca-Cola, Del Monte, Guinness, Heinz, HSBC, Louis Vuitton, McDonald's, Mercedes-Benz, Samsung, Sony PlayStation and VISA. National tier winners from Britain...

2014-10-28 12:27:45

CHICAGO, Oct. 28, 2014 /PRNewswire/ -- ID Media, an Interpublic Group media agency, has been selected as media agency of record for Cox Business, a division of Cox Communications that provides communications services for 300,000 businesses nationwide. ID Media will be responsible for multimedia branding and acquisition campaigns--rich in digital media, television, print, and local events--across 26 of the country's largest DMA's. This new partnership pairs client and agency...

2014-10-28 12:27:26

WALTHAM, Mass., Oct. 28, 2014 /PRNewswire/ -- Affectiva®, the global leader in emotion analytics and insights, today announced that it has accumulated emotion analytics from more than two million faces across 80 countries, resulting in 7+ billion emotion data points. Derived from over 15,000 media tests, this first-ever emotion repository offers researchers deep intelligence into human emotion, enabling them to more accurately understand consumers' unfiltered and unbiased emotional...

2014-10-28 08:32:10

New Fall Chapter Added MINNEAPOLIS, Oct. 28, 2014 /PRNewswire/ -- Betty Crocker(TM), a leader in the food content space, announced its popular free digital cookbook app is now available for Android at the Google Play Store. Inspired by its best-selling cookbooks, the Betty Crocker app features more than 15,000 kitchen-tested recipes, all at your fingertips, cutting through clutter to simplify cooking with a device. http://photos.prnewswire.com/prnvar/20141027/154595 Since the newly...

2014-10-28 08:31:20

More than half see revenues increase over 34 percent in the first year NEW YORK, Oct. 28, 2014 /PRNewswire/ -- Rakuten Marketing (http://marketing.rakuten.com), the global leader in omnichannel marketing, today released the report results of a new customer migration study conducted by its Rakuten Affiliate Network (formerly LinkShare). The report revealed that a majority of advertisers who have transitioned over to the Rakuten Affiliate Network have doubled their year-over-year revenue...

2014-10-28 08:28:31

Acquisition of mobile programmatic advertising company follows Matomy's recent entry into a strategic partnership with Publicis Groupe TEL AVIV, Israel and LONDON, Oct. 28, 2014 /PRNewswire/ -- Following the announcement earlier this month of its new strategic partnership with French advertising company Publicis Groupe, Matomy Media Group (LSE:MTMY) today announces another strategic advancement in its digital performance-based advertising solution by acquiring Europe's leading mobile...

2014-10-28 08:28:25

Doritos Brand Accepting Consumer-Created Advertisements for Super Bowl XLIX on www.doritos.com Until November 9 PLANO, Texas, Oct. 28, 2014 /PRNewswire/ -- PepsiCo's Doritos brand today announced a last call for entries into this year's Crash the Super Bowl contest. From now until November 9, fans from participating countries around the world are invited to submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. Ultimately, two lucky winners will see their ads...

2014-10-28 04:22:14

Utilizing the Company's rich and actionable data asset across mobile and desktop devices improves ad relevancy and personalized recommendations - critical now that 60% of consumers use multiple devices[1] NEW YORK, Oct. 28, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the global availability of its cross-device advertising solution, which enables a single view of consumers' shopping behavior across all devices to deliver...

2014-10-27 16:27:16

The global youth platform will inspire and empower a generation to overcome barriers to safer sex and respectful relationships NEW YORK, Oct. 27, 2014 /PRNewswire/ -- Durex and the MTV Staying Alive Foundation announce the start of the new worldwide phase of their joint collaboration, Someone Like Me, which launched last year to promote better sex education, help improve the sexual health and well-being of young people everywhere and realize a world free from HIV. After its...


Word of the Day
maffling
  • To stammer.
  • Present participle of maffle, to stammer.
  • A simpleton.
The word 'maffle' may come from a Dutch word meaning 'to move the jaws' or a French word meaning 'having large cheeks'.