Latest Advertising Stories

New platform relationship, geography and clients boost company's 2013 outlook NEW YORK, May 21, 2013 /PRNewswire/ -- Topical Advertising technology company Taykey today announced it's on track to triple 2012 revenue this year, driven by engagement with DoubleClick Bid Manager (formerly Invite Media), opening additional sales offices, and significant growth in revenue and client base. Taykey welcomes DoubleClick Bid Manager to its media platform portfolio, allowing advertisers...

Ad Manager for ad management and banner management platform for use with websites, mobile websites, twitter profiles and much more! LOS ANGELES, May 20, 2013 /PRNewswire/ -- Ad Space Platform announces the release of its new ad management platform which is aimed at being one of the most advanced one-stop shop platforms that can accommodate all your ad space management and banner management needs and it also allows you to buy ads and sell ads as well! This new platform basically...

Consumers Driven to Interactive Experience with NFC via Airport Smart Posters NEW YORK, March 20, 2013 /PRNewswire-iReach/ -- Blue Bite, the Mobile Standard in Out-of-Home(TM), today announced the launch of a mobile campaign in partnership with tenthavenue mobile marketing agency Joule, and Paramount Pictures, for the recently released Star Trek Into Darkness motion picture. The multi-media campaign, which launched earlier this month across large format Clear Channel Outdoor and...

Alternative Funding Leader Seeks to Build Brand through Memorable TV Commercial BETHESDA, Md., May 20, 2013 /PRNewswire/ -- Rapid Financial Services, LLC (dba RapidAdvance), one of the nation's leading providers of short-term working capital to small businesses, today announced the debut of its first national television campaign. (Logo: http://photos.prnewswire.com/prnh/20121127/PH19294LOGO ) Launching on May 20, the objective of RapidAdvance's 'Your Money's Here' campaign is...

New 'PSA Central' offers multimedia campaign content for 50 national campaigns that receive a cumulative $1.5 billion in donated time and space annually NEW YORK, May 20, 2013 /PRNewswire/ -- The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created...

Campaign Committed to Fostering Self-Esteem Among Women Reaches Billions Around the World ENGLEWOOD CLIFFS, N.J., May 20, 2013 /PRNewswire/ -- Less than a month after launch, the Dove Real Beauty Sketches film became the number one viewed online video ad of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart...

"Ad Meter: Year in Sports" Moves Beyond Super Bowl Ad Meter Voting Panel to Determine "Best of" Across all Sports and Sports Marketing MCLEAN, Va., May 20, 2013 /PRNewswire/ -- USA TODAY will begin a strategic expansion of its iconic Ad Meter platform beyond Super Bowl advertising this year by engaging its online panel to determine the year's 'best of the best' in sports, both on and off the field. Ad Meter: Year In Sports will encompass rankings across a range of sports...

NEW YORK, May 20, 2013 /PRNewswire/ -- Here is a brief talk on "How Facebook Makes Money through Mobile Advertising" from B2C SooBest, an online retailer with a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry, etc. Facebook reported its 2013 first quarter earnings on May 2. Its financial report shows that its mobile advertising revenues accounted for a substantial rise to 30%, which is impressive compared to the same period...

CARSON CITY, Nev., May 20, 2013 /PRNewswire/ -- Xumanii(TM) ("Xumanii" or the "Company") (OTCQB: XUII) (OTC Pink: XUII), a company that has developed proprietary technology capable of broadcasting live events in HD wirelessly from multiple cameras at events for an extremely low production cost, announces today that it has appointed Ms. Kymber Allen as Chief Marketing Officer. Kymber Allen is a seasoned entertainment industry executive with a vast background that spans music, event...

SOUTHFIELD, Mich., May 20, 2013 /PRNewswire/ -- Allan Peretz has joined MARS Advertising as Senior Vice President, Client Service and eCommerce. In his new role, Peretz will have client service responsibility for Walmart and will also lead the continued evolution of MARS' eCommerce capabilities. (Logo: http://photos.prnewswire.com/prnh/20130411/DE93082LOGO ) Peretz joins MARS from Procter & Gamble and brings with him with over 16 years of experience in Shopper Marketing, Brand...