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2014-08-26 08:38:10

WASHINGTON, Aug. 26, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, announced today general availability of Twitter in Targeted Engagement, the first self-service advertising product built exclusively for politics. The new integration leverages Twitter's Tailored Audiences product, enabling Targeted Engagement users to reach likely voters on Twitter. Clients can fulfill targeting, optimization and...

2014-08-26 08:38:08

-- Online Video Ad Growth Strong Even as Agencies Question the Value -- CHICAGO, Aug. 26, 2014 /PRNewswire/ -- A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital...

2014-08-26 08:28:56

- New research unveils ad effectiveness is highest among Millennials in cinema, many seeing ads for the first time on the big screen NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Millennials are overwhelmed with media options at every touch point, yet cinema continues to break through to them, delivering unrivaled results on key brand measures such as ad recall and purchase intent - the highest among all demographic groups. Reinforcing cinema advertising's strength amongst this age...

2014-08-26 08:27:57

-Study Shows Consumers Agree we are in Second Golden Age of Television, a Generational Preference for HBO and CBS as the Best Content Providers, Along with Other TV Consumption Trends- LOS ANGELES, Aug. 26, 2014 /PRNewswire/ -- YuMe, Inc. (NYSE: YUME), the leading provider of digital video brand advertising solutions, along with Instant.ly, the world's first on-demand consumer insights platform provided by uSamp, today unveiled survey results of consumer TV viewing habits and preferences. The...

2014-08-26 08:27:27

Brands Engage Multi-Screen Targeted Audiences with Advanced Metrics JERSEY CITY, N.J., Aug. 26, 2014 /PRNewswire/ -- Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. http://photos.prnewswire.com/prnvar/20131120/NY20744LOGO "According to the IAB BI Intelligence...

2014-08-26 08:26:29

BURBANK, Calif. and NEW YORK, Aug. 26, 2014 /PRNewswire-iReach/ -- ClearTV has developed a prominent partnership with Branded Cities to amplify content across the Branded Cities digital-out-of-home network of iconic media destinations in New York, Los Angeles, Las Vegas, Denver and Phoenix. Branded Cities Network (BCN) is a digital spectacular media company with iconic signage in iconic destinations throughout the United States. In addition to the Branded Cities inventory of iconic...

2014-08-26 04:20:32

COPENHAGEN, Denmark, August 26, 2014 /PRNewswire/ -- The Danish headquartered mobile SSP adQuota is expanding its Polish operation by acquiring mobile experienced entrepreneurs previously engaged in a joint venture with Adello Polska, adQuota's biggest competitor in Poland. The enterprise will continue under the brand adQuota Poland. adQuota Poland is going to merge the operational activity of the two companies to form a new, bigger and improved entity. Since Adello is...

2014-08-25 23:11:50

Estimated sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. Chicago, Ill. (PRWEB) August 25, 2014 Estimated sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. The increase in revenue was fueled in part by four new...

2014-08-25 23:10:08

You Don’t Have to Be Kim Kardashian to Create Your Own Game Los Angeles (PRWEB) August 25, 2014 Richmel Media & Productions to launch the world’s first automated, subscription games platform that allows marketers, businesses, and people to create customized branded games on the fly, and leverage them throughout their social media channels for less than $10 a month. Coined Customize-A-Game, Richmel is seeking to build a community through Kickstarter. “We felt the most efficient...

2014-08-25 16:24:24

NEW YORK, Aug. 25, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the appointment of Mollie Spilman as Chief Revenue Officer. Spilman will lead all commercial operations globally reporting to President and Chief Operating Officer, Eric Eichmann and will be based in the New York office. Mollie joins Criteo from Millennial Media where she served as EVP, Global Sales and Operations. Prior to this she was CMO at Yahoo! and...


Word of the Day
monteith
  • A large punch-bowl of the eighteenth century, usually of silver and with a movable rim, and decorated with flutings and a scalloped edge. It was also used for cooling and carrying wine-glasses.
  • A kind of cotton handkerchief having white spots on a colored ground, the spots being produced by a chemical which discharges the color.
This word is possibly named after Monteith (Monteigh), 'an eccentric 17th-century Scotsman who wore a cloak scalloped at the hem.'
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