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Last updated on April 24, 2014 at 21:24 EDT

Latest Advertising Stories

2014-04-22 08:29:21

YP Offers Programmatic Digital Display Advertising with OpenX Technology NEW YORK and LOS ANGELES, April 22, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. Under the terms of the multi-year agreement, OpenX will enable YP to optimize display inventory...

2014-04-22 08:29:19

LOS ANGELES, April 22, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based advertising, today announced the appointment of Keith Cramer to the role of Vice President of Business Development. Cramer brings over 10 years of experience in the digital insurance advertising space to the role. Cramer will be focused on strengthening and growing MediaAlpha's partner relationships to drive greater transparency in the performance-based advertising industry....

2014-04-22 08:29:06

Strategic promotion of key company executive supports Viamedia's new direction and rapid growth and expansion LEXINGTON, Ky., April 22, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced the promotion of Becky Jones from Vice President to Senior Vice President of Marketing and Research. In her new role, she is responsible for enhancing the corporate...

2014-04-22 08:28:17

ReportsnReports.com adds The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts research report to its store. DALLAS, April 22, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. (Photo:...

2014-04-21 23:08:38

Recently, Digital-Signage-China.com, an outstanding digital signage software supplier in the world, has added a new assortment of 46 inches Floor-Standing Digital Signage LCD Advertising Players to its product line. (PRWEB) April 21, 2014 Recently, Digital-Signage-China.com, an outstanding digital signage software supplier in the world, has added a new assortment of 46 inches Floor-Standing Digital Signage LCD Advertising Players to its product line. What’s more, all these brand new...

2014-04-21 23:04:09

Radio's role will not be eliminated overnight, but it is expected to diminish slowly as companies dedicate more resources to reaching consumers online. For these reasons, industry research firm IBISWorld has updated a report on the Radio Broadcasting industry in its growing industry report collection. New York, NY (PRWEB) April 21, 2014 The Radio Broadcasting industry is struggling to retain its relevance and audience due to competition from digital media. In particular, the industry...

2014-04-21 16:24:03

"SMI's total market spend indicates +17.7% growth year over year for Q1 2014" NEW YORK, April 21, 2014 /PRNewswire/ -- Standard Media Index (SMI) Ad Spend Report SMI pools aggregated Ad Spend data from a number of agency groups. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics. http://photos.prnewswire.com/prnvar/20130613/NY31447LOGO CAVEAT: With approximately 60 percent...

2014-04-21 12:25:23

Experian Marketing Services releases its latest cross-device video analysis, which examines how consumers increasingly are viewing Internet-sourced video NEW YORK, April 21, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today published its cross-device video analysis, which shows that 48 percent of all U.S. adults and 67 percent of young adults watch streaming or downloaded video during...

2014-04-21 08:24:13

Campaign aims to show Canadians that banking can be simple TORONTO, April 21, 2014 /PRNewswire/ - Today, Tangerine (formerly ING DIRECT) is launching a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast. Rooted in the company's focus on improving Canadians' banking experiences, the bold campaign features a fresh face that personifies the brand's commitment to simple and progressive everyday banking. "You only get one chance to make a...

2014-04-19 23:01:06

Recently, Digital-Signage-China, a renowned China digital signage manufacturer, has announced its new selection of 42 inches Floor-Standing Digital Signage LCD Advertising Players. (PRWEB) April 19, 2014 Recently, Digital-Signage-China, a renowned China digital signage manufacturer, has announced its new selection of 42 inches Floor-Standing Digital Signage LCD Advertising Players. According to the company’s sales manager, these new players are specially made to expand its market share....